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The Director of Digital Communications will be responsible for developing and executing a comprehensive communications strategy to support Marriott International's digital transformation. This role will be an integral part of the Business Transformation Office's (BTO) Change Management + Communications team, focusing on establishing a communication strategy for the Command Center, including developing the overall communications approach, creating communication templates, and coordinating with program and continent communication leads.
The Director of Digital Communications will leverage BTO communication tools and platforms to create unique processes that ensure the timely flow of information from the Command Center to hotels during the launch phase of their deployment journey. This role will be a critical business partner to project, initiative, and discipline leaders, ensuring key information is delivered to hotels.
Key Responsibilities- Develop and Execute Communications Strategy: Establish and execute a strategy for identifying, implementing, and continually monitoring and improving the effectiveness of Command Center communications.
- Content Creation and Distribution: Develop and manage Command Center Communications content creation, review, and approval processes.
- Process Development: Establish processes and templates to enable content creation and delivery by Command Center staff during off-hours.
- Critical Communications: Support the Senior Director, Command Center, to ensure critical items and/or issues are being communicated to impacted hotels in a timely and effective manner to enable a successful launch.
- Collaboration and Partnership: Partner with BTO Communication leads to share issues being addressed by Command Center communications and ensure they are accounted for in future deployment communications as appropriate.
Education and Experience
- 8-10+ years' experience in communications – ideally in a high-paced, reactive environment – demonstrating a pattern of exceptional performance.
- 4-year degree from an accredited university in Communications or related major OR 12+ years of total relevant professional experience in related function, demonstrating progressive career growth and pattern of exceptional performance.
- Experience managing global communications vehicles, including editorial oversight and content management for websites, email distribution.
- Experience developing command center, issue triage, and/or crisis communications or demonstrated ability to quickly adapt, develop, and deliver upon communication needs.
- Possess exceptional written and oral communication skills, can develop clear, concise, and logically written business communications as well as deliver recommendations effectively to key stakeholders and demanding audiences.
- Strong personal leadership, organizational, relationship-building, and negotiation skills.
- Outstanding formal and informal presentation skills.
- Self-starter with self-confidence, enthusiasm, and strong customer service orientation.
- Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.
- Experience with transformational change management, including large-scale, global systems deployment a plus.
Leadership
- Adaptability: Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
- Communication: Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
- Problem Solving and Decision Making: Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
- Professional Demeanor: Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
