Marketing Associate

7 days ago

Dublin, Ohio, United States PulteGroup Full time
Marketing Coordinator Role

The Marketing Coordinator position is a vital role within PulteGroup, supporting the Manager Marketing Communications in executing the Division's marketing communications plan and fulfilling local community marketing needs.

Main Responsibilities
  • Create customized ad templates that meet local market requirements, incorporating specific calls-to-action/offers and obtaining legal approval for all incentives.
  • Develop and distribute email marketing strategies per community and Division, including realtor communication.
  • Coordinate, execute, and assist with special community events and neighborhood openings.
  • Maintain the accuracy of all Division's community pages on brand websites and provide necessary creative assets (photos, video, copy, announcements, and inventory listings).
  • Order and manage creative assets for communities (Room Designer, Virtual Tours, IFP's, SAM's).
  • Update and monitor MLS listings in conjunction with local broker solution (if applicable).
  • Maintain relationships with 3rd party vendors for various marketing needs.
  • Participate in monthly field calls and annual marketing summit.
  • Create and order community brochures and collateral.
  • Provide community-level marketing point-of-sale materials such as displays, flyers, and inserts.
  • Order, install, and ensure the integrity of signage, flags, welcome mats, etc.
  • Track and process invoices relating to marketing plan execution, if applicable.
  • Conduct ongoing community presentation audit/assessment from a consumer's point-of-view.
Scope
  • Decision Impact: Division
  • Department Responsibility: Single
  • Budgetary Responsibility: No
  • Direct Reports: No
  • Indirect Reports: No
Required Education
  • Minimum Bachelor's Degree in Marketing or Communications or equivalent
Required Experience
  • Minimum one year prior experience in a Marketing support role
  • Possess working knowledge of required PulteGroup marketing systems including Siebel, Eloqua, Adbuilder, MediaBin & CMS
  • Ability to use the internet for research
  • Good written and verbal communication skills
  • Ability to effectively prioritize, work well in high stress situations under tight deadlines
  • Ability to work in a team or independently when required

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