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Media Planning Specialist

2 months ago

Salisbury, Maryland, United States Retail Business Services Full time

About Retail Business Services

Retail Business Services is a leading provider of retail services and solutions, dedicated to helping retailers succeed in a rapidly changing market. Our team of experts works closely with clients to develop and implement effective retail strategies, leveraging our expertise in areas such as marketing, sales, and operations.

Job Summary

We are seeking a highly skilled Media Planning Specialist to join our team. The successful candidate will be responsible for managing all levels of media, with a focus on digital media. This includes developing and maintaining strategic communication plans and media recommendations for a variety of clients and objectives.

Key Responsibilities

  • Partner with Sales, Account Management, Adops, vendors and agencies to advise and recommend the best media strategy for performance and reach of campaign goals, with a focus on annual and quarterly planning.
  • Ensure account team and creative team are apprised of changes to the media plan.
  • Develop and foster strong relationships with internal team and media partners.
  • Evaluate media opportunities and present media plans and/or POVs clearly in writing and verbally.
  • Analyze web metrics, provide monthly campaign performance reports to clients, and recommend optimizations when appropriate to improve media performance.
  • Handle all digital media billing using monthly tracking reports and invoice reconciliation.
  • Ensure that advertising messages align with ADRM objectives.
  • Monitor the performance of online and offline advertising campaigns and report the results to vendor/cpg and internal stakeholders.
  • Research the current media landscape and stay up to date with the latest media trends.
  • Determine the most suitable media mix given the nature of each vendor/cpg's business, budget, and preferred advertising media.
  • Build and maintain relationships with vendor/cpgs, advertising platforms, and media influencers.

Requirements

  • 3 to 5 years of media planning experience in digital media.
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Preferred Qualifications

  • Strong knowledge of a range of online media platforms (websites, social media, etc.) and offline media such as print, TV, and radio.
  • Ability to use a variety of advertising analytics tools, databases, and spreadsheet programs to track and manage advertising campaigns (Saleforce, Placement IO).
  • Excellent interpersonal and communication skills.
  • Proven analytical and organizational skills.
  • Effective at working under pressure and meeting tight deadlines.
  • Highly proficient in Microsoft Office (Outlook, Excel, PowerPoint).
  • An independent self-starter who is self-directed yet also team-oriented.
  • Strong project management skills; must be well-organized with the ability to multi-task on multiple projects.
  • Flexible and intuitive (can manage complex internal and client relationships).