Senior Living Growth Strategist

3 weeks ago


Johnston, United States Meadowview of Johnston Full time
Overview

Meadowview of Johnston, a leading senior housing facility, seeks a dynamic Marketing/Sales Director to drive growth and success under Campbell Street Senior Living's new management.

Job Summary

This exciting opportunity involves developing and implementing marketing and sales strategies to increase occupancy and awareness of Meadowview of Johnston's services. The ideal candidate must have prior experience in senior housing, particularly in Independent Living and Assisted Living, with a strong track record in sales and marketing within these sectors.

Key Responsibilities
  • Develop and execute comprehensive marketing plans to drive occupancy and enhance the facility's reputation.
  • B.build and maintain relationships with potential residents, families, referral sources, and community partners to generate leads and referrals.
  • Conduct tours, presentations, and outreach activities to educate prospective residents and families on the benefits of independent living, assisted living, and memory care.
  • Oversee and manage advertising campaigns, including digital, print, and social media, to increase the facility's visibility and reputation.
  • Analyze sales data, lead generation metrics, and occupancy rates to assess the effectiveness of marketing strategies and adjust as needed.
  • Collaborate with the executive and operations teams to ensure that the marketing message aligns with the facility's goals, values, and mission.
  • Coordinate and host community events, educational seminars, and outreach activities to promote Meadowview of Johnston's offerings.
  • Stay current on trends in senior housing and competitor offerings to ensure Meadowview remains competitive and innovative in the marketplace.
Requirements and Qualifications
  • Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field required.
  • Minimum of 3 years of experience in senior housing marketing and sales, specifically in Independent Living and Assisted Living.
  • Proven success in driving sales, building occupancy, and meeting goals in a senior living environment.
  • Experience with digital marketing, including social media, SEO, and website management.
  • Strong knowledge of senior housing market trends, competition, and industry regulations.
  • Excellent communication, interpersonal, and presentation skills.
  • Ability to work independently and as part of a team, with a proactive and results-oriented approach.
Compensation

The estimated annual salary for this position is $85,000 - $105,000, depending on experience and qualifications.

Why Join Our Team

As a member of our team, you will benefit from a positive, collaborative work culture with opportunities for growth and professional development. We offer competitive compensation, comprehensive benefits, and a rewarding career path where your work directly impacts the lives of residents and their families.



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