Social Media Marketing Manager
1 month ago
Devonshire Recruiting & Consulting Partners is seeking a highly skilled Digital Marketing Specialist to join our global marketing team.
This is an exciting opportunity for a professional with a passion for driving engagement and building a brand presence online.
Key Responsibilities:- Strategy Development: Collaborate with the Marketing team and internal stakeholders to identify digital marketing needs and priorities. Manage the master digital marketing editorial calendar in coordination with various departments (PR, Commercial, HR/Talent Acquisition, etc.), and external agencies.
- Customer Acquisition: Develop and implement unique digital marketing plans and programs to attract and acquire customers. Analyze data and consult with internal and external sources to create new market approaches.
- Brand Representation: Communicate the corporate image and products through digital marketing channels and tools. Monitor and manage the company's online communities, responding to inquiries, complaints, and comments.
- Content Creation: Write, edit, and produce engaging content for digital marketing platforms, blogs, and microblogs. Utilize design tools like Canva or Adobe to create high-engagement content and atomize long-form content into smaller pieces for distribution across multiple platforms.
- Influencer Engagement: Build and maintain relationships with social network influencers to generate marketing opportunities and drive favorable coverage.
- Performance Analysis: Analyze digital marketing activities and performance metrics to make strategic recommendations. Manage digital marketing advertising campaigns and budgets, using tools like Sprout Social or HubSpot.
- Employee Amplification: Oversee strategy and create content for employee amplification. Manage social communications for the CEO and other internal leaders.
- Experience: Minimum of five (5) years of combined experience in marketing and/or life sciences for candidates with a bachelor's degree, or three (3) years for candidates with a master's degree.
- Proficiency: Expertise in driving engagement on digital marketing platforms (LinkedIn, X, Company Website, etc.), and familiarity with marketing automation systems (HubSpot, Sprout, or similar). Strong analytical skills to assess and optimize digital marketing performance.
- Skills: Excellent communication skills, both oral and written, with the ability to present views clearly and compellingly. Proficient in content design tools (Canva, Adobe, etc.) and capable of exercising independent judgment and discretion.
- Industry Knowledge: Prior experience in a biotech, pharmaceutical, CRO/CMO, or similar organization is a plus. Understanding of the bioanalytical lab testing or biological sciences space is preferred.
- Continued development and growth, with exposure to international sites and contacts.
- Highly competitive healthcare coverage (HDHP with HSA; PPO), dental and vision insurance.
- Competitive Paid Time Off (4 weeks per year) + Paid Holidays (12 scheduled; 3 floating).
- 401k with Employer Match.
- Additional benefits include flexible spending accounts, short-term and long-term disability, life insurance, parental leave, and an employee referral program.
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