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Sales and Pricing Analyst

2 months ago

Cockeysville, Maryland, United States Sinclair Broadcast Group Full time
About the Role

Sinclair Broadcast Group is seeking a highly skilled Sales and Pricing Analyst to join our Yield Management Team. As a key member of our team, you will utilize your analytical expertise to drive growth and profitability objectives within the Sinclair Sales Organization.

Key Responsibilities
  • Analyze inventory across all revenue streams and provide data-driven insights to inform pricing decisions
  • Develop and implement rate card strategies to maximize revenue and returns
  • Collaborate with Sales leaders at stations to provide pricing, inventory reporting, and ad-hoc support
  • Partner with Sinclair television stations to optimize political advertising revenue through data analysis
  • Contribute to the development of pricing optimization software by working with internal departments and external vendors
  • Evaluate the Sinclair Network business and provide strategic pricing recommendations based on internal datasets
  • Communicate and research ad inventory forecasting, rate card pricing, and packaging strategies with Sales Management for all audience product opportunities
  • Analyze TV program popularity and trends to inform inventory levels
Requirements
  • Strong proficiency in Microsoft Excel is preferred
  • Experience with data reporting systems, such as IBM Cognos and CRM, is a plus but not required
  • Excellent interpersonal communication skills
  • Understanding of pricing and sales planning economics is a plus
  • Bachelor's degree in any business or communications discipline and/or 2 years of related experience
  • Working on-site is required
  • Sales experience is a plus