Shopper Marketing Manager

4 weeks ago

Los Angeles, California, United States Riboli Family Wines Full time
Job Title: Shopper Marketing Manager

About the Role:

We are seeking a highly skilled Shopper Marketing Manager to join our team at Riboli Family Wines. As a key member of our Customer Marketing Team, you will be responsible for developing and executing commercially relevant programs that bring our brands to life in our retailers.

Key Responsibilities:

* Collaborate with the Senior Manager, Customer Marketing, and National Sales Team to optimize in-store tactics that align with national and regional brand strategies.
* Act as liaison between the Sales team and the Brand Teams to identify new opportunities to gain share for our core business as well as support strategic priorities.
* Partner with Consumer Insights to distill and incorporate consumer trends into brand materials (sell sheets, presentations, etc.).
* Set timelines to complete projects, chart progress, and ongoing review progress 3mos, 6mos, 9mos to achieve stakeholder expectations and deliver Coupons/sales tools 120 days ahead of programming.
* Collaborate closely with the Brand team to translate the latest brand strategies and positioning into commercial guidelines and program hooks; Serve as the liaison point between the Brand and Customer Marketing Team.
* Owner of Neptune Shelf Blade Creative process, ensure assets are delivered on time.
* Owner of the coupon process. Leverage historical data to develop competitive programs for coupons and rebates.
* Enterprise-level coupon tactic planning and execution inclusive of: Mail-in rebates, Instant Redeemable Coupons, Digital Loyalty Card Promotions, Inmar, Neptune, Quotient, and Cash Back Rebates (iBotta, Venmo, Paypal) - ideation (Inmar, Quotient).
* Assist E-commerce marketing content strategy with the VP E-Commerce, Senior Manager, Digital and Senior Manager, and Customer Marketing, inclusive of: Online e-tailer content (Salsify, Drizly, Instacart, GoPuff).
* Partner with the team to develop eye-catching and impactful in-store POS along the consumer's path to purchase.
* Share monthly market research and competitive reports with the customer marketing team and VP of Marketing.

Requirements:

* Bachelor's degree preferred.
* 5+ years of experience in CPG environment, within Trade or Shopper Marketing - beverage a plus, bev-alc even better.
* Business/commercial strategy experience. Sales experience with strategic orientation or strong marketing experience with commercial orientation.
* Strong analytical skills with a desire to work with information systems and digital platforms (Neislen, Spectra, VIP software experience a plus).
* Excellent planning and organization skills
* Clear written and verbal communication skills
* High level of organization/project management capabilities
* Project Management skills, cross-functional team player with a proactive mindset
* Flexibility: Able to maintain a flexible and adaptable mindset by continually evaluating, revising, and responding with agility to meet rapidly evolving business needs
* Innovative and willing to think outside the box.
* E-commerce experience is a plus.

About Us:

At Riboli Family Wines, we are proud to be an equal-opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

Disclaimer:

The information provided in this description has been designed to indicate the general nature and level of work performed by incumbents within this job. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and working conditions required of employees assigned to this job. Management has sole discretion to add or modify duties of the job and to designate other functions as essential at any time. This job description is not an employment agreement or contract.

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