Creative Director
3 days ago
Halara is a pioneering athleisure brand that seamlessly integrates activewear into everyday apparel, empowering individuals to move freely and comfortably. Our innovative approach combines performance-driven fabrics with functional designs that adapt to every aspect of life.
At Halara, we're committed to minimizing waste through our cutting-edge production model. We continuously update our styles, fabrics, colors, and lengths based on valuable customer feedback, ensuring our products evolve to meet the ever-changing needs of our community.
We believe that clothing should never limit movement, comfort, or self-expression. Our mission is to empower individuals to live without boundaries, embracing their unique style and passions.
Our Global Branding DivisionImagine a team of talented professionals, including marketers, PR representatives, creative directors, video editors, photographers, social media strategists, and copywriters, all working together to build a unified brand image. That's Halara's Global Branding Division.
We're dedicated to maintaining a consistent brand identity, messaging, and experience across the globe. Whether our customers are in California, Berlin, or Mexico City, we strive to create a universal brand language that resonates with everyone.
Responsibilities- Brand Identity Development: Support the creation of a cohesive brand visual identity, ensuring consistency across all creative assets and communications.
- Storytelling: Develop narratives that resonate with our audience and bring our brand values to life in authentic and meaningful ways.
- Visual Content Creation: Conceptualize and lead the execution of photo and video shoots for small to large-scale campaigns.
- E-commerce Content: Contribute to the creative direction of all e-commerce shooting.
- Leadership: Lead and inspire a team of creatives to produce compelling visual content that communicates our brand's essence and engages our audience.
- Campaign Development: Lead the conceptualization and execution of integrated brand marketing campaigns to enhance brand love, grow customer engagement, and increase market share.
- Collaboration: Collaborate with the marketing growth team, product team, and other stakeholders to ensure agreement and integration of creative strategies with business objectives.
- Aesthetic Direction: Maintain standards and help define the aesthetic direction of various campaigns and projects, overseeing their realization.
- Industry Trends: Stay abreast of industry trends and cultural shifts to identify opportunities for innovation and differentiation. Utilize data and analytics to evaluate the effectiveness of creative campaigns and improve strategies for maximum impact.
- Team Development: Mentor and empower a team of creatives, fostering a culture of collaboration, creativity, and learning.
- Partnerships: Build relationships with external partners, agencies, and vendors to ensure the successful execution of brand strategies and initiatives.
- Education: Bachelor's degree in marketing, art, communications, journalism, or related fields.
- Experience: A foundation of hands-on, applicable experience.
- Leadership: Prior success in creative leadership roles within the consumer goods, fashion, or lifestyle industries.
- Brand Strategy: Understanding of brand strategy, storytelling, and visual communication principles.
- Creative Vision: Creative vision and the ability to translate abstract concepts into compelling visual narratives.
- Team Management: Prior managerial and team-building skills, with a track record of inspiring and motivating creative teams.
- Communication: Excellent communication and presentation skills, with the ability to articulate creative concepts and strategies effectively.
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