Senior Digital Data Analyst

3 days ago


Sulphur Springs, Texas, United States Medica Full time
Job Title: Senior Digital Data Analyst

Medica is seeking a highly skilled Senior Digital Data Analyst to join our team. As a key member of our analytics team, you will be responsible for analyzing and interpreting digital data across all digital touchpoints, managing campaign marketing data, and collaborating closely with cross-functional teams to align data strategies with business goals.

Key Responsibilities:
  • Data Management and Analysis: Collect, analyze, and interpret large datasets to identify trends and insights that inform business decisions.
  • Optimization and Insights: Develop and implement data-driven strategies to optimize digital marketing campaigns and improve business outcomes.
  • Data Extraction and Manipulation: Extract and manipulate data from various sources to create actionable insights and reports.
  • Collaboration and Communication: Work closely with cross-functional teams to ensure data strategies align with business goals and communicate insights effectively to stakeholders.
  • Customer Data Integration and Modeling: Support customer data modeling and integration, particularly within Salesforce Marketing Cloud, to enhance the accuracy and effectiveness of data-driven initiatives.
Requirements:
  • Bachelor's degree or equivalent combination of education and professional work experience.
  • 7+ years of related experience.
  • Proven expertise in analyzing and interpreting data from online platforms and other customer touchpoints.
  • Working knowledge of server-side tag management and web analytics platforms.
  • Advanced proficiency in data visualization tools like Tableau, Power BI, and Looker Studio.
  • Proficient in statistical analysis and techniques like regression analysis and hypothesis testing.
  • Experience in customer data modeling and integration support for Salesforce Marketing Cloud.
Preferred Skills and Experience:
  • Experience developing pipelines and integrations to ingest, automate, and export data.
  • Experience with healthcare data standards and regulations, including HIPAA and HL7.
  • Experience with Tealium for tag management, data orchestration, and integrating customer data across various platforms.
  • SQL skills for querying, manipulating, and extracting data.
  • Proficiency in BigQuery for data storage, management, and analysis.
  • Experience with Search Engine Optimization.

This is a remote role, and the employee must be located in any state in which Medica is an employer. The full salary range for this position is $85,000 - $145,700. Annual salary range placement will depend on a variety of factors, including education, work experience, applicable certifications, and internal pay equity.

Medica offers a generous total rewards package, including competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services, and many other benefits to support our employees.

Medica is an Equal Opportunity/Affirmative Action employer, where all qualified candidates receive consideration for employment indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.



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