Digital Marketing Strategist

3 weeks ago

Florida, United States MAFÉ Resources Full time
Marketing Professional

We're seeking a skilled Marketing Professional to help us drive growth and elevate our brand. As a key member of our team, you'll be responsible for developing and implementing effective digital marketing strategies across various channels.

Key Responsibilities:

  • Strategy Development: Develop and implement digital marketing strategies across social media, email, SEO, PPC, and content marketing channels.
  • Content Creation: Create, edit, and manage engaging content for our website, social media platforms, blogs, and email campaigns.
  • SEO & SEM: Optimize website content and structure for search engines, conduct keyword research, and manage pay-per-click advertising campaigns.
  • Analytics & Reporting: Monitor and analyze digital marketing campaign performance using tools like Google Analytics, providing actionable insights and recommendations for improvement.
  • Social Media Management: Plan and execute social media strategies to increase brand awareness, engagement, and follower growth across multiple platforms.
  • Email Marketing: Design and manage email campaigns to nurture leads, promote products/services, and enhance customer retention.
  • Collaboration: Work closely with our sales, design, and product teams to ensure cohesive brand messaging and effective campaign execution.

Qualifications:

  • Experience: 2-4 years of experience in digital marketing or related fields.
  • Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Technical Skills: Proficiency in digital marketing tools (e.g., Google Analytics, SEO software, social media management tools), and experience with CRM and email marketing platforms.
  • Creativity: Strong content creation skills, including graphic design and copywriting.
  • Analytical Mindset: Ability to analyze data, identify trends, and make data-driven decisions.
  • Communication: Excellent written and verbal communication skills.
  • Adaptability: Ability to work in a fast-paced environment and adapt to changing market trends.

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