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Cloud Communication Marketing Strategist

2 weeks ago

Glendale, California, United States University of Denver Full time

Job Summary

We are seeking a Senior Marketing Director for Cloud Solutions to lead our marketing efforts and drive growth for BluIP. As a seasoned marketer, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth for BluIP's products and services.

This role requires creativity, analytical skills, and leadership ability to effectively position BluIP in the market and achieve our business objectives. You will lead the marketing team in planning and executing integrated campaigns across multiple channels, including digital marketing, content marketing, email marketing, social media, events, and more.

You will collaborate with product management, sales, and cross-functional teams to develop messaging, positioning, and go-to-market strategies for new product launches and updates. Conduct market research and competitive analysis to identify opportunities, trends, and insights that inform marketing strategies and tactics.

You will manage the marketing budget and allocate resources effectively to maximize ROI and achieve business goals. Measure and analyze the performance of marketing campaigns and initiatives, using data-driven insights to optimize tactics and drive continuous improvement.

Key Responsibilities

  • Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth for BluIP's products and services.
  • Lead the marketing team in planning and executing integrated campaigns across multiple channels.
  • Collaborate with product management, sales, and cross-functional teams to develop messaging, positioning, and go-to-market strategies.
  • Conduct market research and competitive analysis to identify opportunities, trends, and insights.
  • Manage the marketing budget and allocate resources effectively to maximize ROI.
  • Measure and analyze the performance of marketing campaigns and initiatives.