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Digital Marketing Technology Analyst

2 months ago

Cincinnati, Ohio, United States Procter & Gamble Full time
About the Role

We are seeking a highly skilled Marketing Technology Innovation Specialist to join our team at Procter & Gamble. As a key member of our digital marketing team, you will be responsible for building, deploying, and innovating our MarTech technology stack to drive business growth and improve customer engagement.

Key Responsibilities
  • Build and deploy MarTech solutions to drive business growth and improve customer engagement
  • Deliver real-time insights and business transformation recommendations to improve key measures and optimize digital operations
  • Leverage strong business acuity to act as an educator and translator between Marketing and IT to ensure technology meets business needs
  • Collaborate and communicate effectively across brand, multifunctional, and agency/external partner team members to align plans, solve problems, and deliver results
  • Project manage technology requests from marketing, translating between technical and marketing requirements and ensuring marketing's systems adhere to IT policies
Requirements
  • BS or MS/MBA in an IT-related program or proven experience in the digital marketing industry with core experiences in the Marketing Technology stack or Marketing data & analytics
  • Project management foundational education or experience
  • Strong business verbal and written communication skills
  • Strong collaborator and leader with a growth mindset
  • Preferred qualifications: strong experience in Google Analytics, Google Data Studio, and Google Ads, exposure to analytics tools such as KNIME, Python, Power BI, and Tableau, expert in Microsoft Office suite of tools including Excel, PowerPoint, Word, and certifications related to digital marketing
About Procter & Gamble

Procter & Gamble is a leading consumer goods company with a rich history of innovation and commitment to excellence. We are dedicated to providing equal opportunities in employment and value diversity.