Digital Marketing Strategist

Digital Marketing Manager Role at Waste Pro

The Digital Marketing Manager will be responsible for developing and executing digital marketing strategies that drive business results and ROI. This role works collaboratively to coordinate and manage digital campaigns to implement a winning marketing strategy.

Key Responsibilities:
• Create and execute digital marketing strategies
• Perform keyword, competitor, industry, and content development research
• Optimize paid ad campaigns and manage ad spend
• Plan, develop, and execute digital programs and campaigns, including website strategy, budget, design, and social media
• Track KPIs through digital analytics and reporting to ensure strategies are achieving client objectives and producing ROI
• Manage the call tracking platform
• Execute continual research and learning to stay aware of trends within the industry
• Prioritize tasks and manage time appropriately to meet short and long-term deadlines
• Proficient with graphic design with the ability to create visual concepts
• Manage the digital marketing calendar
• Maintain online presence and reputation of the company
• Work closely with marketing to establish and maintain brand awareness and consistency

Requirements:
• 3-5 years of digital marketing experience
• Bachelor's degree in digital marketing, digital design, media communications, web design & development, or related field
• Solid understanding of web metrics and digital analytics, with the ability to generate, analyze, and interpret data
• Deep understanding of digital marketing and digital production
• Clear understanding of SEO, content writing, and online advertising strategy and execution
• Familiar with Photoshop, Adobe Illustrator, and InDesign
• Experience managing social media campaigns and knowledge of social media marketing preferred
• Project Management Experience preferred
• Creative thinker with the ability to manage and problem solve in a fast-paced environment
• Strong written and verbal communication skills
• Strong attention to detail and well organized
• Ability to multitask and meet deadlines

Waste Pro supports a diverse workforce and is an Equal Opportunity Employer. Waste Pro does not discriminate against individuals based on race, creed, color, gender, religion, national origin, age, disability, veteran status, pregnancy, marital status, citizenship status, sexual orientation, gender identity, genetic information, or any other classification protected by applicable laws

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