E-commerce Marketing Manager for Strings Division

3 weeks ago

Nazareth, Pennsylvania, United States C F Martin & CO Inc Full time
Job Title: E-commerce Marketing Manager for Strings Division

At C F Martin & CO Inc, we are seeking an experienced E-commerce Marketing Manager to join our team in the Strings Division. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive e-commerce marketing strategy to drive sales and growth for our fretted instrument strings.

Key Responsibilities:

  • Develop and implement a multi-channel e-commerce marketing strategy to increase online sales and brand awareness for our strings division.
  • Collaborate with cross-functional teams, including product management, digital marketing, and customer service, to ensure alignment and effective execution of marketing initiatives.
  • Manage and optimize our e-commerce platforms, including webstore, Amazon, and other channels, to ensure accurate product listings, pricing, inventory, and promotions.
  • Lead the development of new programs and initiatives to support our strings division within our existing Martin Backstage program, using customer data to provide an optimal strings experience for each member.
  • Monitor and respond to customer feedback and ratings on various e-commerce platforms, working with customer service to improve product quality and customer satisfaction.
  • Analyze and report on e-commerce performance and insights for our strings division, using tools such as Google Analytics, Amazon Seller Central, and Shopify, and provide recommendations for improvement.
  • Collaborate with our Director of Channels, Strings Product Manager, and Digital Marketing team to align e-commerce objectives and strategies with overall online marketing and branding goals.
  • Research and benchmark the online sales and marketing practices of competitors and other online music instrument retailers, identifying opportunities and best practices for e-commerce marketing of fretted instrument strings.

Requirements:

  • College degree and/or 6+ years' experience in e-commerce sales and marketing of musical instruments or related products.
  • Knowledge of the guitar and fretted instrument strings market and customer needs a plus.
  • Ability to play guitar or ukulele a plus.
  • Proven track record of managing and optimizing e-commerce platforms and channels, such as webstore, Amazon, and others.
  • Experience in managing loyalty and subscription programs for musical instruments or related products.
  • Excellent communication, presentation, and interpersonal skills.
  • Outlook and approach that supports collaboration.
  • Experience with Customer Relationship Management platforms. Salesforce experience preferred.
  • Ability to work remotely and travel on an occasional basis.
  • Fluency in Google Analytics, Amazon Brand Analytics, Amazon Seller Central, Shopify, and other e-commerce tools required.

Core Competencies:

  • Adaptability
  • Communication
  • Digital fluency
  • Customer-first mindset
  • Insights and Analytics reporting
  • Planning & Organizing Work
  • Commitment to Personal Learning/Knowledge Growth

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