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Marketing Coordinator

2 months ago

Sacramento, California, United States Aramark Full time
Marketing Coordinator Job Description

We are seeking a highly motivated and experienced Marketing Coordinator to join our team at Sacramento State. The successful candidate will play a crucial role in supporting key business initiatives, including meal plan sales, social media management, and consumer engagement.

Key Responsibilities:
  • Plan and execute meal plan sales tabling events and activities around campus to drive revenue
  • Measure the effectiveness and sales data for each initiative to help develop action plans that further strengthen our dining program
  • Manage marketing student interns, including hiring, training, and day-to-day management
  • Create, coordinate, and execute the events calendar in collaboration with the operations team and other marketing team members to engage students
  • Collaborate with team members to design needed promotion materials, such as brochures, posters, signage, and flyers for events or operational needs
  • Maintain all social media platforms, including developing and executing innovative content
  • Produce high-quality photos and videos to create captivating content, drive brand awareness, and engage audiences, capitalizing on promotions and events
  • Manage website content, enhancements, and further development
  • Work with the Marketing Manager to identify new marketing opportunities by category, recommend actions, plan projects, estimate costs, and manage projects to completion
  • Assist in the ongoing development of marketing reports for all stakeholders
  • Support the planning of an annual marketing plan with strategies and tactics to refine and enhance focus categories and proprietary brands to drive continuous improvement and innovation
Requirements:
  • Bachelor's Degree in advertising, communications, marketing, business, or a relevant field
  • At least 1-2 years of event planning or marketing experience supporting public events
  • Outstanding knowledge and skills of all social media, with experience with Emplifi a plus
  • Excellent graphic design and video editing skills, with experience with Canva a plus
  • Ability to balance multiple projects while meeting demanding deadlines, producing high-quality work, and projecting a positive attitude
  • Strong communication skills with the ability to understand and follow directions effectively
  • Strong organization skills and attention to detail
  • Willingness to cover events during nights and weekends as needed

Please submit a cover letter and resume to be considered for this position. Include a marketing portfolio in your application.