Senior Brand Manager
2 weeks ago
Join E&J Gallo, the largest family-owned winery in the world, as a Senior Associate Brand Manager. In this role, you will be responsible for managing multiple brand-building initiatives that drive significant business impact. You will lead the implementation of strategic marketing objectives for spirits brands, ensuring alignment with brand objectives and company growth and profit objectives.
Key Responsibilities:- Maintain a consistent understanding and mastery of business drivers and growth opportunities for assigned brands and develop strategies to address them in an omni-channel environment.
- Analyze business on a monthly basis to uncover and activate against business drivers.
- Manage crucial relationships with key partner entities to deliver against annual business objectives.
- Work with key SME teams to develop strategies to address business drivers and growth opportunities.
- Observe and analyze new trends and competitive activities to seek out innovative ways to build marketing effectiveness and efficiency.
- Communicate strategies to cross-functional partners and leadership on a planned and ad-hoc basis.
- Understand luxury and/or super premium brands specific to the alcohol beverage industry.
- Lead cross-functional teams to drive portions of a project/plan.
- Participate in the Scrum/Agile process.
- Oversee the work of outside agencies.
- Lead the I2M process for the Brand team in coordination with the Scrum teams.
- Lead development of areas within the IMP.
- Deliver annual Business Review for assigned brand(s).
- Develop Brand Plans.
- Contribute to develop OGSM brand level strategies/platforms.
- Write activation briefs.
- Track and update A&P budget for assigned brand(s).
- Master's degree plus 4 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility.
- Experience effectively presenting information to top management, public groups, and boards of directors.
- Required to spend 25% of time traveling in-market and non-headquarter-based employees required to spend 50% of time traveling in-market and to company headquarters in order to conduct job duties.
- Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.
- Required to be 18 years or older.
- Master of Business Administration degree plus 7 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
- Required to travel up to 60% of the time in order to conduct job duties.
- Multiple Gallo marketing rotations.
- Brand Marketing experience.
- Experience training and developing junior-level brand marketers in executing brand and organizational objectives.
- Experience managing business operations and leveraging basic finance and accounting principles.
- Skilled in reading, analyzing, and interpreting common scientific and technical journals, financial reports, and legal documents.
- Experience responding to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
- Experience writing speeches and articles for publication that conform to prescribed style and format.
- Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
- Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
- Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality, or ingenuity.
- Skilled in the use of MS Word, MS PowerPoint, MS Excel, and MS database at an intermediate level; IRI, Brio, and Spectra at a basic level.
Hiring Salary Range: $105,400 - $158,000/Year
Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
Perks & Benefits:This position includes a competitive benefits package.
Please click here to view our full list of benefits or click here to watch our video.
To view a full job description, please click here.
Job Requisition ID: 105023
#LI-AJ1
BRA001
Recruiter: Adam Johnson
Posting Close Date: 11/1/2024
Gallo's policy is to afford equal employment opportunity to all applicants and employees and not to discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law.
Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.
Gallo will comply with state and local laws prohibit discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).
We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.
Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.
Gallo is enrolled in the Department of Homeland Security's E-Verifying program and will use the program to verify the employment eligibility of all newly hired employees as required.
E-Verify Notice
Right to Work
Employee Polygraph Protection Act
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