Senior Product Manager, Molecular Instrumentation
4 weeks ago
Hologic is seeking a seasoned Senior Product Manager to lead the molecular instrumentation franchise. This individual will be responsible for developing and executing marketing strategies to achieve business goals and objectives.
Key Responsibilities
- Develop and execute marketing strategies to drive commercial success of the molecular automation portfolio.
- Collaborate globally and cross-functionally to meet strategic objectives.
- Act as the commercial subject matter expert for molecular diagnostic instrumentation.
- Build relationships with key opinion leaders and customers.
- Manage forecast and Opex budget for assigned product lines.
- Support sales training and commercial teams on products and competition.
- Perform product presentations and demos to customers and VIPs.
- Work with customers and field to gather VOC and translate it into product requirements or enhancements.
- Identify, rationalize, and execute growth opportunities for product franchises.
- Develop and execute competitive strategies based on thorough competitive intelligence and market analysis.
- Oversee product lifecycle process and drive communications internally and to customers.
- Act as primary contact for interactions with field-based reps about product-related inquiries.
- Act as liaison between sales and commercial operations for demand planning and forecasting.
- Trouble-shoot and collaborate with cross-functional teams to identify and resolve critical issues and inquiries.
Requirements
- BA/BS in Business Administration, Marketing, or Life Science required; MBA in Marketing or Business preferred.
- 8+ years of marketing and/or sales experience; MBA in Marketing and 5+ years of experience preferred.
- Direct experience in Clinical or Molecular diagnostics, Instrumentation preferred.
- Strong business and financial acumen desired.
- In-depth knowledge of molecular diagnostic laboratory instrumentation and workflow.
- Excellent interpersonal, communication, presentation, and negotiation skills for a wide variety of audiences.
- International work experience preferred.
Hologic is an Equal Opportunity Employer inclusive of disability and veterans.
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