Brand Manager KeVita
2 weeks ago
Tropicana Brands Group is a leading player in the juice category, with a portfolio of beloved brands including Tropicana, Naked, KeVita, Izze, Dole, Copella, and Punica. Our company was established in 2022 as a joint venture between PAI Partners and PepsiCo, combining the best of two worlds: industry-leading expertise and heritage, with a true entrepreneurial and agile mindset.
We have a global footprint of over 2,000 associates, spanning North America and Europe, with a strong presence in innovation, R&D, manufacturing, distribution, sales, marketing, and nutrition expertise. Our vision is to quench the world's thirst for more delight and nourishment, while continuing to build upon our commitment to diversity, sustainability, local community, and philanthropy.
Job SummaryWe are seeking a highly qualified Brand Manager- KeVita & Premium Brands to support the US Marketing team in driving growth and meeting our company's goals and initiatives. This role will be responsible for owning and optimizing our commercial execution, including packs, channels, in-store execution, and more.
Key Responsibilities- Support the strategy development and annual plan to accelerate KeVita's growth via retaining and recruiting consumers
- Recommend changes to in-year execution and/or identify new opportunities based on performance indicators
- Identify the optimal portfolio and business expansion opportunities across channels, regions, and retailers based on current brand performance, competition, and consumer need state segmentation
- Lead cross-functional teams through the launch of new products and packaging innovations
- Work collaboratively with the commercial team to develop price, promotion, and channel strategy plans
- Work with marketing services and agencies to develop marketing materials and execution plans
- Demonstrate the ability to implement short- and long-term strategies to support organizational operation and transformation
- Lead, influence, and collaborate across functions to drive results through formal and informal channels
- Bachelor's degree in Business or Marketing; MBA preferred
- Minimum 3-5 years of experience in Marketing, preferably in the CPG industry
- Proven ability to develop brand and marketing strategies
- Track record of delivering growth results
- Excellent understanding of the full marketing mix
- Strong interpersonal, communication, influencing, and organizational skills
- Experience leading cross-functional teams and comfortability leading teams including Supply Chain, R&D, Finance, Planning, etc.
- Strong analytical and financial management skills (P&Ls, margin analysis, Comms)
- Ability to thrive in a fast-paced agile environment with limited direction and balance competing priorities
- Ability to elevate work and present to executive leadership
- Experience planning and leading strategic initiatives
- Extremely versatile, dedicated to efficient productivity
- Strong project reporting skills, with a focus on interdepartmental communication
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