Data Analyst

5 days ago

Barrington, New Jersey, United States Appodeal Full time
Job Opportunity

We are seeking a detail-oriented and motivated Junior Data Analyst to support our General Manager in analyzing data, assisting with key initiatives, and handling daily operations.

Key Responsibilities:

  • Market Analysis and Research: Conduct data-driven market analysis, focusing on DSP-related trends and mobile advertising. Prepare research reports to guide strategic decisions in the DSP environment.
  • DSP Performance Monitoring: Regularly review and analyze DSP campaign performance metrics. Assist the GM in interpreting DSP performance data and making recommendations to optimize ad placements and targeting.
  • Reporting and Data Insights: Generate daily reports on DSP performance, identifying key metrics and trends. Present campaign performance insights to the GM and stakeholders, with a focus on improving DSP results.
  • Weekly Initiative Tracking: Track weekly DSP-related initiatives and update the team on progress. Identify risks to DSP campaign delivery and recommend mitigation strategies.

Requirements:

  • Educational Background: Bachelor's degree in Data Science, Business Analytics, Statistics, or a related field.
  • Technical Skills: Proficiency in data analysis tools (e.g., Excel, SQL, Python, R). Familiarity with DSP performance metrics, ad bidding strategies, and programmatic advertising technologies. Experience with data visualization tools (e.g., Tableau, Power BI).
  • Analytical and Project Management Skills: Ability to analyze complex datasets and generate actionable insights. Basic project management skills, with experience managing multiple projects simultaneously.
  • Communication Skills: Excellent written and verbal communication skills, particularly in presenting technical data clearly. Ability to work collaboratively in a team environment.
  • Passion for DSP and Advertising Technology: A strong interest in programmatic advertising, mobile ad technology, and DSP trends.

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