Digital Marketing SEO Strategist
3 weeks ago
We are seeking a skilled Digital Marketing SEO Specialist to drive our online presence, enhance website rankings, and generate leads through effective digital marketing strategies.
As a key member of our marketing team, you will be responsible for planning, executing, and optimizing Google Ads campaigns to increase visibility and drive targeted traffic.
- Key Responsibilities:
- Google Ads Management: Plan, execute, and optimize Google Ads campaigns to increase visibility and drive targeted traffic.
- Conduct ongoing keyword research using tools to identify relevant and high-performing keywords for our industry.
- Monitor and analyze campaign performance, providing regular reports and insights to the marketing team.
- WordPress Website Optimization: Collaborate with the Marketing and Sales team to optimize our WordPress websites for search engines.
- Implement technical and on-page SEO best practices to enhance website rankings and improve user experience.
- Perform regular website user testing to identify and improve pain points and optimization opportunities.
- Content Creation and Marketing: Collaborate with the content team to create SEO-optimized blog posts, case studies, whitepapers, and other website content.
- Collaborate with internal teams (Technical Service, Customer Service, Sales, Engineering, Production) to create content that aligns with our brand messaging and resonates with our target audience.
- Data Analysis: Utilize analytics tools like Google Analytics, Search Console, and SEMrush to measure the effectiveness of efforts.
- Identify trends and opportunities for improvement based on performance data.
- Provide regular reports and presentations to management on the performance of digital marketing campaigns.
Standex International Corporation is a diversified global manufacturing company operating in five segments: Electronics, Engraving, Engineering Technologies, Specialty Solutions, and Scientific divisions. Our strategy is to drive growth and build larger industrial platforms by leveraging the combined strengths of our businesses to better penetrate current markets and to enter new geographic and vertical markets.
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Digital Marketing SEO Strategist
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