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Performance Marketing Strategist

1 week ago

Indianapolis, Indiana, United States IPG MediaBrands Full time
Our Company Culture
KINESSO is a technology-driven performance marketing agency within IPG Mediabrands, dedicated to delivering actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. Our collective power under one entity serves as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology, fueled by a deep understanding of consumer behavior. Our end-to-end engine of planning and optimization delivers on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. With more than 6,000 employees operating in over 60 countries, we offer a global network of agencies and community-based employee groups to foster inclusivity and growth.

About the Opportunity
We are seeking a talented Associate Director, Programmatic to drive success in audience-based programmatic media programs across our diverse client portfolio. This is a highly collaborative role that requires an analytical individual with expertise in data-enabled problem-solving capabilities. Key responsibilities include:
• Managing a team to set up technical aspects (tactics, creative) for all campaigns flawlessly and meet client objectives.
• Overseeing team members running and optimizing campaigns with different goals/KPIs, ensuring DSP recommendations are based on historical performance against each KPI with consideration for broader agency objectives.
• Confidently communicating and recommending technical solutions with agency partners to drive client business results.
• Proactively managing potential issues flagged by senior management or team members regarding campaign performance overall (low viewability placements, non-brand safe sites, etc.) and identifying opportunities for optimization (high performing placements with low eCPMs).
• Ensuring budgets align, naming conventions are accurate, and selecting proper DSP's to align with campaign goals.
• Building/Setup campaign reports within reporting dashboard.
• Supporting finance primes and senior leadership team with pulling ad hoc reports and drawing meaningful insights to support business decisions.

Benefits
KINESSO offers a generous paid time off policy with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round. Our flexible hybrid work model allows for a balance between work and personal life. Additionally, we focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.