Senior Product Marketing Specialist

4 days ago


Syracuse, New York, United States HIDDEN LEVEL INC Full time
Unlock Your Potential as a Product Marketing Expert

We are Hidden Level Inc., a pioneering force in transforming airspace safety with innovative drone detection technology. Our mission is to provide real-time, actionable data to enhance security across diverse environments.

To propel our product marketing efforts forward, we seek an accomplished Senior Product Marketing Specialist. This role can be based at our Corporate office in Syracuse, NY or on the East Coast.

About the Role

You will lead comprehensive product marketing strategies across multiple channels, leveraging your expertise in product positioning, messaging, and competitive analysis. With a proven track record of success in managing product marketing efforts for technology companies, you will excel at strategic planning, cross-functional collaboration, and data-driven decision-making.

Key Responsibilities:
  • Develop Strong Product Positioning and Messaging: Create compelling product positioning and messaging that clearly communicates the value proposition, ensuring consistent messaging across all channels and customer touchpoints.
  • Conduct Thorough Competitive Analysis: Analyze the market landscape to identify differentiation opportunities, providing insights and recommendations to inform product development and marketing strategies.
  • Drive Go-to-Market Strategies: Plan and execute go-to-market strategies for product launches and updates, coordinating cross-functional teams to ensure successful execution of go-to-market plans.
  • Enable Sales Success: Develop and deliver sales enablement materials, including presentations, datasheets, case studies, and battle cards, training the sales team on product positioning, key benefits, and competitive differentiation.
  • Cultivate Strategic Partnerships: Develop and manage strategic partnerships and alliances to enhance product marketing efforts and expand market reach, collaborating with partners on co-marketing initiatives and joint campaigns.
Requirements

To excel in this role, you must have:

  • A Bachelor's degree in Marketing, Communications, Business, or a related field.
  • A minimum of 5 years of proven experience in leading and managing comprehensive product marketing strategies for technology companies.
  • Strong understanding of product positioning, messaging, and competitive analysis.
  • Excellent communication and team collaboration skills, with the ability to work effectively across various teams.
  • Ability to travel up to 10%.
What We Offer

We offer a competitive salary range of $83,000 to $100,000 annually, along with a comprehensive benefits package, including health insurance, paid parental leave, flexible time off, 401(k) with employer contributions, life insurance, and disability insurance. You will also enjoy a remote or hybrid work environment and potential stock options.



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