Product Marketing Director
6 days ago
At Seagull Scientific Inc., we are a global leader in real-time, item-level visibility and label management solutions.
We empower businesses across all industries to design, manage, print, and automate the production of labels, barcodes, and RFID tags, ensuring seamless tracking and compliance for millions of unique identifiers each year.
Leveraging our high-security, scalable SaaS traceability platform, Mojix, we deliver end-to-end intelligence, harmonizing data to drive operational efficiency, enhance customer experiences, and reduce risk.
As a product marketing leader, you will oversee and collaborate with product management, demand generation, partner marketing, and content marketing teams to develop and execute a cohesive go-to-market strategy.
Key Responsibilities- Translate business objectives, market opportunities, and portfolio offerings into a formal, cohesive go-to-market architecture.
- Partner with leaders across the business to design aligned strategies, tactics, and resources that achieve corporate and marketing team objectives.
- Provide insight and support to company leadership to inform the identification and development of new offerings.
- Understand target buyer needs, market trends, and the competitive landscape.
- Create a portfolio architecture aligned with the business strategy and oversee portfolio strategy and execution planning.
- Build the go-to-market plan to support and grow the portfolio of offerings, including prioritizing and aligning target audiences, developing effective messaging, and building content architecture.
Requirements
- 10 years of professional B2B experience motivating and leading a diverse and distributed marketing team. Global experience is a plus.
- 5-10 years of advanced experience with product line or business unit management strongly preferred.
- 5 years of relevant industry experience in SaaS/Supply Chain Eco-system digital marketing.
- Formal leadership experience overseeing a complex marketing budget.
- Demonstrated success influencing C-level executives and cross-functional leaders.
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