Creative Director

2 weeks ago

Buffalo, New York, United States InsideHigherEd Full time
Lead the Visual Identity of a Top Public Research University

The University at Buffalo (UB) is seeking a visionary Creative Director to oversee and guide the visual expression of its brand across all university communications channels. As the primary steward of UB's visual identity, you will ensure that all communications meet the highest standards of design excellence and brand consistency.

This is a unique opportunity to shape the visual identity of a world-class institution and mentor the next generation of visual communication professionals. You will work closely with the Associate Vice President for Marketing and Digital Communications (AVP) and lead a talented team of visual communications professionals.

Key Responsibilities:
  1. Consultation and Production: Serve as the university's expert on design and the visual expression of the institutional brand, providing consultation to campus colleagues and guiding the utilization and maturation of UB's brand standards.
  2. Oversight and Guidance: Lead and mentor the Visual Communications team, fostering a collaborative and innovative environment. Provide creative direction on divisional projects, review and refine team output, and ensure that all deliverables meet the highest quality standards before final production.
  3. Project Operations: Collaborate with the AVP and UC's Project Manager to balance workloads, manage deadlines, and maximize team efficiency. Oversee the integration of freelance talent when necessary, ensuring that external contributions align with UB's design and brand standards.
  4. Administration: Lead the hiring and evaluation of visual communications staff, advise on administrative decisions, and collaborate with the AVP on strategic initiatives. Identify and coordinate professional development opportunities for the team, ensuring that UB's visual communications capabilities remain cutting-edge.

This position offers a unique opportunity to make a lasting impact on the visual identity of a top public research university and to mentor the next generation of visual communication professionals.

About the University at Buffalo

The University at Buffalo is one of America's leading public research universities and a flagship of the State University of New York system. We are recognized for our excellence and our impact, and we are committed to creating a culture of resilient optimism, resourceful thinking, and pragmatic dreaming.

About University Communications

The Division of University Communications (UC) is responsible for providing strategic leadership for institutional communications initiatives and practices, including internal communications, issues management, marketing and branding, trademarks and licensing, visual and editorial storytelling, crisis communications, and media relations for the University at Buffalo.

UC is highly visible, and its communications products are the public face of the university for many audiences. The division's activities are closely aligned with the goals of UB's Top 25 Ambition and are directed by a communications strategy with four primary objectives:

  1. Strengthen UB's reputation worldwide as one of the nation's leading public research universities and generate greater awareness of that reputation among key audiences, including peers, prospective students and faculty.
  2. Build pride in the university and support its initiatives among students, faculty, staff, alumni, so that UB and its key stakeholders can achieve their goals.
  3. Protect UB's reputation, and its ability maintain its operations, through proactive and responsive issues management and crisis communications.
  4. Support UB's diversity, equity and inclusion goals by developing communications standards, practices and content to support a culture of inclusion at UB.

UC strives to integrate and align communications vehicles and associated disciplines, and provide strategic direction and best-practice counsel for communicators across the university, calling for a continual need to improve efficiency and effectiveness within the organization and across institutional channels.

Outstanding Benefits Package

Working at UB comes with benefits that exceed salary alone. There are personal rewards including comprehensive health and retirement plan options, and an option for a hybrid work modality. We focus on creating and sustaining a healthy mix of work, personal and academic pursuit—all in an effort to support your work-life effectiveness.

The University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.

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