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Web Administration Specialist

2 months ago

Cleveland, Ohio, United States Destination Cleveland Full time
About Destination Cleveland

Destination Cleveland is a leading organization in the tourism industry, dedicated to promoting Cleveland as a premier destination for leisure and business travel. Our team is passionate about showcasing the city's unique attractions and experiences, and we're committed to delivering exceptional results.

Job Summary

We're seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for managing and maintaining our website, analytics, and marketing automation systems. Your expertise will help us drive engagement, increase conversions, and enhance the overall user experience.

Key Responsibilities
  • Website Management: Assist in managing website content, ensuring accuracy and consistency across all platforms.
  • Analytics and Reporting: Utilize Google Analytics (GA4) to track website performance, identify trends, and provide data-driven insights to inform marketing strategies.
  • Marketing Automation: Manage and maintain marketing automation systems, ensuring seamless integration with our CRM and other marketing tools.
  • Content Management: Assist in creating and publishing high-quality content, including blog posts, social media posts, and email newsletters.
  • SEO and SEM: Develop and implement SEO and SEM strategies to improve website visibility and drive organic traffic.
  • Tagging and Pixeling: Ensure accurate tagging and pixeling of website elements to track user behavior and enhance data analysis.
  • Collaboration: Work closely with internal stakeholders to ensure alignment and effective communication across teams.
Requirements
  • Education and Experience: Bachelor's degree and 3-5 years of marketing experience, or 8+ years of equivalent relevant work experience.
  • Technical Skills: Proficiency in Google Analytics (GA4), Tag Manager, Webmaster Tools, and Search Console. Experience with website content management systems, marketing automation platforms, CRM systems, and other marketing tools.
  • Soft Skills: Excellent written and verbal communication skills, with the ability to present in front of small and large groups. Strong organization skills, attention to detail, and ability to work independently.
What We Offer

Destination Cleveland offers a dynamic and supportive work environment, with opportunities for professional growth and development. We're committed to providing our employees with the resources and tools they need to succeed.