Strategic Marketing Lead for Alternative Credit Solutions

3 weeks ago


New York, New York, United States Blue Owl Full time

Blue Owl is a leading asset manager redefining alternatives. With $235 billion in assets under management, we invest across three multi-strategy platforms: Credit, GP Strategic Capital, and Real Estate. We provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation.

The Global Private Wealth Marketing team drives awareness of the Blue Owl brand and product offerings with financial advisors and high-net worth clients, generating leads for sales to deepen market share and grow adoption of Blue Owl strategies. We are seeking a dynamic and strategic Marketing Lead for Alternative Credit Products to develop and execute compelling messaging, positioning, and content for one of Blue Owl Private wealth's flagship investment strategies.

This role focuses on driving a client-centric, commercially impactful content for the Alternative credit product offering(s) within the private wealth segment. The ideal candidate will have a deep understanding of credit markets, strong storytelling skills, and the ability to translate complex financial products into clear, compelling, and actionable client communications.

Key Responsibilities
  • Develop clear, differentiated, and client-centric messaging for the alternative credit product suite.
  • Define the unique value proposition for private wealth clients, aligning it with the broader business strategy.
  • Align marketing initiatives with client needs, focusing on delivering relevant and impactful solutions to private wealth investors.
  • Drive awareness and adoption of the alternative credit product offering by articulating its benefits in client-centric terms.
  • Ensure consistency of messaging across all channels and touchpoints.
Content Creation
  • Create high-quality content, including product brochures, thought leadership, white papers, sales presentations, and digital assets, tailored to the private wealth audience.
  • Collaborate with Wealth product strategists, investment teams, and subject matter experts to translate complex strategies into digestible and engaging materials.
  • Develop stories and narratives that highlight the role of alternative credit in diversified investment portfolios.

**Estimated salary range:** $175,000 - $200,000 per annum (New York City-based position). Actual salaries may vary based on factors such as skill, experience, and qualification for the role.



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