High-Net-Worth Segment Marketing Strategist

2 weeks ago

St Louis Missouri, United States Jobs for Humanity Full time
About this role:

We are seeking a highly skilled Lead Marketing Consultant to join our Wealth and Investment Management (WIM) Marketing team. The successful candidate will develop and execute marketing strategies to support our field of advisors and drive client engagement across product offerings.

Key Responsibilities:
  • Lead complex initiatives and work across functional teams to strategize, plan, and ensure execution of marketing strategies and programs to drive revenue and create business outcomes for high-net-worth clientele.
  • Act as a key participant in marketing analysis, customer retention, customer profile, sales, and profitability for marketing.
  • Participate and lead cross-functional groups to create, edit, and manage digital content for marketing campaigns, programs, or initiatives that enable seamless customer engagement across all channels.
  • Serve as a subject matter expert on marketing best practices, process, and policy within WIM.
  • Measure program effectiveness through analyzing data and monitoring performance.
  • Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations and policies related to marketing.
Requirements:
  • 5+ years of Marketing, Digital Marketing, Digital Platforms experience, or equivalent demonstrated through work experience, training, military experience, education.
  • Experience marketing for private bank and high-net-worth clientele.
  • Experience marketing niche investment offerings such as custom lending products, trust offerings, and investment advice for philanthropic gifts.
  • Experience in Wealth and Investment industry, including knowledge of financial advisors, solutions, and products for a diverse client base.
Preferred Qualifications:
  • 3+ years experience marketing for private bank and high-net-worth clientele.
  • Experience developing partnerships and collaborating with other business and functional areas.
  • Experience with marketing tracking tools and technologies.
  • Experience establishing key metrics/benchmarks to measure the effectiveness of engagement strategy and issue management.
What We Offer:

We offer a dynamic and inclusive work environment, competitive compensation and benefits, and opportunities for professional growth and development.

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