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Digital Marketing Strategist

1 week ago

Los Angeles, California, United States Blumhouse Productions Full time

**Job Description:**

We are seeking a skilled Digital Marketing Strategist to lead the marketing efforts of our games division. As a key member of our team, you will be responsible for developing and executing comprehensive marketing plans that drive engagement and sales.

The ideal candidate will have 10+ years of experience in product marketing within the video game industry. They will possess excellent communication and presentation skills, as well as a well-developed sense for what makes compelling creative content.

In this role, you will collaborate with external partners to ensure campaigns are well-executed, timely, and aligned with our brand standards. You will also track and evaluate campaign performance, identifying key trends and delivering actionable insights to optimize KPIs and enhance future campaign strategies.

Additionally, you will stay current with industry trends, new digital formats, and emerging technologies. You will lead both product and brand community efforts with our external partners, crafting direct-to-consumer strategies using games as an entry point for Blumhouse fans across all media.

**Responsibilities:**

  • Develop marketing plans and establish KPIs for marketing campaigns across the gaming portfolio
  • Collaborate with external partners to ensure campaigns are well-executed, timely, and up to brand standards
  • Track and evaluate campaign performance, uncover key trends, and deliver actionable insights to optimize KPIs and enhance future campaign strategies
  • Identify strategic product and brand opportunities for social channel expansion
  • Stay current with industry trends, new digital formats, and emerging technologies
  • Lead both product and brand community efforts with our external partners
  • Craft direct-to-consumer strategy using games as an entry point for Blumhouse fans across all media