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Renewable Energy Marketing Strategy Lead

1 month ago

Anaheim, United States Rosendin Full time
Unleash Your Marketing Potential at Rosendin

Rosendin, a leading electrical contractor in the United States, is seeking a seasoned Integrated Marketing Manager (IMM) to spearhead its marketing efforts for the Renewable Energy Group. As a key member of the team, you will play a pivotal role in shaping the company's regional impact and contributing to its overall success.

About Us:
Rosendin is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. Our company culture empowers people, embraces diversity, and inspires everyone to do their best. With over 100+ years of history, we have been driven to positively impact the communities where we live and work.

Your Role:
You will lead the marketing development strategy, its implementation, and integration. You will be responsible for developing and overseeing the implementation of campaigns that will integrate advertising, PR, sales, and social media marketing. As an Integrated Marketing Manager, you are required to have excellent communication and analytical skills to be successful in the role.

Key Responsibilities:
  • Take a leadership role in developing and delivering regional marketing plans and drive impactful initiatives for core business and objectives.
  • Partner and collaborate closely with regional operations teams to understand local nuances and align marketing efforts with regional priorities and goals.
  • Lead the strategy of integrated marketing plans that encompass various marketing channels and cross-functional teams, ensuring a cohesive and impactful approach.
  • Work seamlessly with cross-functional marketing teams to synchronize efforts and achieve a unified brand message across all channels.
  • Data-driven decision-making: Using data insights and market research to make informed decisions, optimize campaigns, and measure the success of marketing efforts.
  • Bring your creativity to collaborate with IMM team and Marketing management to generate innovative cross-channel campaigns.

Requirements:
  • Proven ability to initiate, drive, and successfully complete projects independently, demonstrating a proactive and organized mindset.
  • Demonstrate a growth mindset, thoughtfully navigating challenges, actively seeking opportunities for learning and improvement, and transforming and adapting to new operating models.
  • Demonstrate professionalism, confidence, and expertise in collaborative environments, effectively engaging with leadership teams and contributing.
  • Exceptional organizational and analytical skills, and strong ability to prioritize and balance projects and effectively collaborate with a cross-functional team.
  • Proficient in stakeholder management, adept at cultivating positive relationships, and skilled in managing expectations to ensure alignment and successful collaboration between regional stakeholders and Marketing teams.
  • Demonstrated experience working in complex, national organizations.
  • Ability to navigate and successfully deliver on time-sensitive projects and programs to meet or exceed deadlines.
  • Strong written and interpersonal communication skills with the ability to express ideas and concepts concisely to a broad range of audiences.

We Offer:
  • ESOP - Employee Stock Ownership.
  • 401K.
  • Annual bonus program based upon performance, profitability, and achievement.
  • 17 PTO days per year plus 10 paid holidays.
  • Medical, Dental, Vision Insurance.
  • Term Life, AD&D Insurance, and Voluntary Life Insurance.
  • Disability Income Protection Insurance.
  • Pre-tax Flexible Spending Plans (Health and Dependent Care).
  • Charitable Giving Match with our Rosendin Foundation.

Salary Range: $92,800.00-$121,800.00

Rosendin Electric is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. Employment decisions are considered regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.