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Digital Marketing Insights Specialist
1 week ago
Job Summary
We are seeking a Digital Marketing Insights Specialist to join our team at 24 Seven. As a key member of our marketing services department, you will work with data from paid social, display, video, and SEM campaigns to drive business growth.
About the Role
- You will analyze and interpret media performance data to inform campaign strategies and optimize advertising spend.
- Partner closely with strategy teams to stay up-to-date on campaign objectives and tactics.
- Provide reporting support for activation teams and collaborate with digital analytics leads to summarize performance updates and communicate insights to product marketing leaders.
- Work with measurement instrumentation, media operations, and ad operations teams to ensure data hygiene and define short-term and long-term marketing success across multiple channels.
Requirements
- 5+ years of experience in digital advertising analytics, with a focus on reporting and insights for acquisition objectives.
- BS/BA degree required.
- Expertise in digital advertising attribution, measurement, and modeling.
- Proficient in Excel and Keynote/PowerPoint.
- Excellent communication and troubleshooting skills.
