Product Manager, Digital Marketing Products, Digital Marketing IT&D
2 days ago
We are seeking a highly skilled and experienced Digital Product Manager to join our Commercialization Unit at Genmab. As a key member of our team, you will be responsible for leading the development and delivery of digital products that drive business growth and customer engagement.
Key Responsibilities- Develop and execute a product vision and roadmap for multiple digital products across the omnichannel portfolio.
- Collaborate with cross-functional teams to deliver customer-centric products that meet business objectives.
- Work closely with product owners, engineers, and designers to ensure seamless product delivery.
- Exercise strong decision-making mandate across cross-functional teams.
- Prepare and support agile teams on product demos and launches.
- Build, grow, and support product owners and product analysts through hiring, coaching, mentoring, and feedback.
- Contribute to the success and lifecycle of products during definition, design, user story creation, documentation, launch, and go-to-market activities.
- Drive products to achieve success metrics on an ongoing basis throughout the product lifecycle.
- Bachelor of Science or Engineering degree required; MS or MBA degree preferred.
- 8 years of experience in IT and software development.
- 5+ years of experience in Pharma or Biotech industry required.
- 5+ years of experience working as a digital product owner or digital product manager building commercial websites and portals.
- 5+ years in digital marketing technologies managing customer journey, SEO, Google analytics, and cookie consent management.
- 3+ years of experience leading digital solutions delivery in a multi-vendor environment.
- 3+ years of experience managing digital product teams.
- Prior experience working in an agile environment using JIRA and Confluence.
- Hands-on experience with salesforce marketing cloud and marketing campaign operations for life sciences industry, preferably for pharma.
- Solid understanding of latest digital marketing, customer engagement, and customer experience technologies like Google Analytics, OneTrust, Email Studio, Surveys, and SEO tools.
- Experience implementing end-to-end omnichannel marketing stack setup at least for one life science brand and a solid understanding of HCP and consumer/patient marketing.
- Clear understanding of digital DevOps, CICD pipeline, DevSecOps, and digital best practices.
- Equally capable of speaking technology and business language.
- Great team player with strong leadership qualities and sharp negotiation skills.
- Experience working with IT leadership teams.
- MS or MBA degree preferred.
- Product management certification.
- Google analytics certification.
- Digital marketing certification.
- Salesforce marketing cloud certification.
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