SEO Director

We are seeking a highly skilled and experienced SEO Director to lead our organic search strategy and drive growth for our organization. As a key member of our digital marketing team, you will be responsible for developing and implementing comprehensive SEO strategies to increase organic search rankings, drive targeted traffic, and improve efficiency.

• Conduct SEO opportunity research, including Share of Voice and keyword analysis.
• Develop and implement comprehensive SEO strategies to increase organic search rankings, drive targeted traffic, and improve efficiency.
• Lead Google Business Profile efforts nationwide, optimizing performance.
• Oversee teams dedicated to SEO, content creation, user experience, link-building, and development.
• Conduct thorough website audits to identify content and technical SEO issues and opportunities to build and implement a continuous improvement cycle.
• Work with the development and IT teams to optimize the website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experience.
• Provide data-driven decision making and conduct regular reporting on content gap analysis, competitor analysis, and monitor and analyze website performance using Google Analytics, Google Search Console, Semrush, and other relevant tools.
• Stay up-to-date on Google algorithm updates, best practices in SEO and analytics, and industry trends that could impact business performance.
• Spearhead collaboration with cross-functional teams to ensure alignment between SEO efforts and other demand generation and business objectives.
• Present SEO performance reports and insights to leadership in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement.

• 8 years of SEO experience, including a minimum of 4+ years leading SEO initiatives for large brands.
• Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization (e.g. franchise, retail, etc) at scale is preferred.
• Demonstrated experience managing a team of direct reports, agencies, and contractors and a proven ability to mentor and develop direct reports into more senior roles.
• Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO.
• Proven ability of developing and executing comprehensive SEO strategies that drive significant business outcomes.
• Practical experience managing Google Business Profiles.
• Proven track record of success in driving organic search growth and improving website performance.
• Proficient in complex analytical problem-solving.
• Possess a competitive drive and a strong desire to learn.
• Thrive in a fast-paced and dynamic environment.
• Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.
• Ability to travel 10% of the time.

For more than 50 years, SERVPRO has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, construction, biohazard and pathogen remediation throughout the United States and Canada. Our 2,200+ individually owned and operated franchises are supported by our dedicated headquarters team. We strive to cultivate a professional community that respects and celebrates the things that make us unique, the things we share, and the collaborative spirit we bring to the work we pursue together.

SERVPRO is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, gender, sexual orientation, national origin, veteran or disability status.