Social Media Content Manager

5 days ago


Reston, Virginia, United States Rare Beauty Full time

About Rare Beauty

Rare Beauty is a company that empowers individuals to challenge beauty norms and promote self-acceptance. Our mission is to redefine what beautiful means and provide tools for people to feel less alone in the world.

Job Summary

We are seeking an Assistant Manager of Social Media & Content to bring our brand to life across all vertical social platforms. This role will be responsible for creating engaging content, managing community interactions, and driving brand loyalty and growth.

Key Responsibilities

  • Develop and implement social media strategies to increase brand awareness and engagement
  • Create high-quality content that aligns with our brand pillars and resonates with our audience
  • Manage and curate content across multiple social media platforms, including Instagram, TikTok, and YouTube
  • Collaborate with the Consumer Marketing Manager to plan and execute social media campaigns
  • Monitor and analyze social media metrics to inform content decisions and optimize performance
  • Develop and maintain relationships with influencers and brand partners
  • Stay up-to-date with the latest social media trends and best practices

Requirements

  • 2-3 years of experience in social media marketing or a related field
  • Proven track record of creating engaging content and growing social media followings
  • Strong understanding of social media algorithms and best practices
  • Excellent communication and project management skills
  • Ability to work independently and as part of a team

Physical Demands

  • Prolonged periods of sitting and working on a computer

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