Digital Marketing Strategist

4 weeks ago


New York, New York, United States Royal Bank of Canada Full time
Job Description

We are seeking an experienced digital marketing professional to lead our owned channel marketing efforts. This role will be responsible for developing and executing a website strategy that drives engagement, lead capture, and SEO/SEM optimization.

The ideal candidate will have a strong background in website management, digital analytics, and organic social media strategy. They will be responsible for managing our social media channels, including LinkedIn, YouTube, and X, and developing a content calendar that aligns with our overall marketing strategy.

This role requires a detail-oriented individual with excellent communication and project management skills. They will work closely with our cross-functional teams to ensure seamless collaboration and project execution.

Key Responsibilities:

  • Develop and execute a website strategy that drives engagement and lead capture
  • Manage social media channels, including content creation and calendar development
  • Monitor website performance using analytics tools and identify areas for improvement
  • Collaborate with cross-functional teams to ensure seamless project execution

Requirements:

  • 7-10 years of experience in digital marketing, with a focus on website strategy and social media management
  • Strong knowledge of web content management systems (CMS) and digital analytics tools
  • Proven experience in developing and executing digital content strategies
  • Excellent communication and project management skills


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