Business Analyst

4 days ago


New York, New York, United States Tillman FiberCo Full time
Job Title: Sales and Marketing Business Analyst

We are seeking a highly skilled Sales and Marketing Business Analyst to join our team at Tillman FiberCo. As a Business Analyst, you will play a critical role in supporting our sales and marketing teams to identify and prioritize properties for right of access agreements to enable us to bring 100% fiber broadband service to those properties.

Key Responsibilities:
  • CRM Management: Configure and maintain our Customer Relationship Manager (CRM) system, including adding users, troubleshooting, and implementing updates while partnering with our IT team for more complex enhancements.
  • Geospatial Analysis: Conduct geospatial analysis using geographic information systems (GIS) to identify patterns, trends, and opportunities to aid in the selection, targeting, and prioritization of properties for right of access agreements.
  • Data Analysis: Analyze data from multiple systems and sources to identify trends and insights and partner with our account executives to develop actions to improve performance.
  • Campaign Development: Collaborate with our wholesale partners to develop sales and marketing campaigns based on insights from data analysis to increase right of access win-rate and market penetration.
  • Reporting: Generate reports on CRM activities, campaign effectiveness, and provide feedback to leadership and wholesale partners on key performance indicators.
  • Training: Provide training and support to other employees on how to use the CRM system and maintain compliance on key data entry.
  • Integration: Assist with the integration of CRM systems with other business platforms and 3rd party systems by partnering with our IT team and providing business requirements.
Requirements:
  • Education: Bachelor's degree in business, finance, sales, marketing, or a related field or relevant certifications or job experience.
  • Experience: 3-5 years of experience supporting a Sales and Marketing organization as a business analysis preferably within a Telcom or cable environment.
  • Skills: Proficiency with Microsoft Office Suite, including Excel, PowerPoint, Word, and Teams, and experience with geographic information systems and data analysis.


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