Data Analyst for Growth

5 days ago

New York, New York, United States Book of the Month Full time
Job Description

We are seeking a highly analytical early career candidate to join our Direct-to-Consumer (DTC) team as a Data Analyst for Growth.

In this role, you will work across the full stack of DTC growth efforts, including customer acquisition, digital performance marketing, media buying, retention, LTV optimization, member experience programs, and more.

You will have frequent exposure to company leadership and the opportunity to contribute to and learn about different aspects of the business over time.

About the RoleCustomer Acquisition
  • Directly manage at-scale customer acquisition programs on Meta, TikTok, email, out-of-home channels, and more.
  • Conceptualize and plan A/B tests across various technical and creative variables.
  • Work with the creative team to organize, track, and report on creative tests.
  • Manage cross-channel budgets to achieve CPE and CAC to LTV targets.
  • Use math and data to analyze and report on performance and draw reasonable insights about performance.
Retention
  • Build and manage complex project plans for key member experience programs like the annual Reading Challenge, Book of the Year program, and the Relationship Status loyalty program.
  • Gather, analyze, and report on member sentiment across channels including paid media, organic social media, and member surveys.
  • Report on subscriber churn and help to ideate and execute new initiatives to improve customer attention, with a focus on both voluntary and involuntary churn improvement.
  • Build, proof, edit, and send emails across all audiences and continually report on performance to improve engagement and conversion rates.
Requirements
  • 0-3 years of work experience.
  • Strong history of academic and/or extracurricular excellence.
  • Strong analytical and quantitative problem-solving skills.
  • Strong work ethic; ability to learn quickly, take on new challenges, and apply feedback.
  • An interest in e-commerce, direct-to-consumer, or the book business.
  • High attention to detail and accuracy.
  • Grit and perseverance in the face of challenges, and an appetite for a wide variety of learnings and work experiences.
  • Demonstrated ability to work in a fast-paced, dynamic environment.
  • Effective verbal and written communication skills.
What We Offer

$62,400 - $100,000 salary range. Our salary is competitive and based on your qualifications and experience. You can expect a comprehensive compensation package that includes benefits and perks designed to support your success and well-being.

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