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Consumer Insights Marketing Specialist
2 months ago
Who is Swire Coca-Cola?
Swire Coca-Cola is among the largest bottlers of Coca-Cola and various beverage brands in the United States. Our dedicated workforce is committed to producing and distributing a diverse range of over 50 brands and flavors across multiple states.
Why you'll appreciate working at Swire Coca-Cola:
- Comprehensive health coverage options including medical, dental, and vision plans.
- 401(k) Retirement Plan with company matching contributions.
- Health Savings Accounts with company match.
- Complimentary virtual primary care, acute care, and physical therapy services.
- Free Employee Assistance Program.
- Generous paid time off including vacation, holidays, and sick leave.
- Discounts and complimentary products.
- Tuition reimbursement opportunities.
- Career advancement potential.
Role Overview:
The Consumer Insights Marketing Specialist serves as the expert in shopper insights initiatives. This position leverages relevant shopper and consumer data, alongside insights and trends, to create revenue-generating strategies for our clients.
Key Responsibilities:
- Evaluate and report on business opportunities within various channels and specific clients.
- Design and propose customer-specific marketing campaigns aimed at driving additional revenue.
- Act as the subject matter expert for shopper insights, contributing valuable insights to shape selling strategies across all business channels.
- Collect and organize information from industry sources and proprietary studies to support marketing initiatives.
- Bachelor's Degree in Business, Marketing, or a related field is required.
- A minimum of 4 years of experience in business analytics within the consumer goods sector is essential.
- At least 4 years of experience in market research focusing on consumer demographics or categories is required.
- Proficiency in utilizing industry sources such as Nielsen, CREST, Scarborough, and Kantar is necessary.
Join our dynamic team
Swire Coca-Cola is an equal opportunity employer and participates in the E-Verify program as mandated by law. All qualified candidates will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
