Amazon DSP Strategist

pBlueWheelMediaisacutting-edgedigitalcommerceagencythatoffersauniqueblendoffront-endmarketing,advertising,andcreativeservices,combinedwithback-endsupportandfulfillmentacrossdirect-to-consumer,e-retail,andmarketplaces./ppWe'reoneofInc.Magazine'sfastest-growingprivatecompaniesintheUSanda2022DetroitFreePressTopWorkplace.Ourbest-in-classservicesarepoweredbyproprietaryadvertisingandreporting&analyticstechnology,Companion./ppstrongYourRole:/strong/ppAsanAmazonDSPStrategist,youwillbeakeypartofgrowingourclientbaseandbuildingoutourAmazonDSPteam./ppYourday-to-daywillbeamixof:/pulliDevelopingandexecutingAmazonDSPmarketingstrategiesandbestpracticestomanagecampaignsfromconcepttoexecutiontoanalysis./liliCollaboratingandcommunicatingwithinternalandexternalaccountstakeholdersoncurrentperformanceandnewtestingopportunities./liliBudgetingandreportingonyouraccountsandimplementingoptimizationsthatwillhelptracktowardsyourclient'sgoals./liliBuildingrelationshipswithclientsandestablishingyourselfastheSMEforAmazonDSPandAMC./liliEnhancingourAMCofferingbycreatingreportsandtrainingrelevantteammembersonhowtousethetoolandtheinsightswecanderiveandapplytoclients./liliWorkingwithourMarketingteamtocreatecasestudies./li/ulpInthefirst90days,youwillestablishyourself,sharpenyourskills,andexecuteby:/pulliImmersingyourselfinourculture,team,anddigitalmarketingphilosophy./liliGettingacquaintedwithourprojectmanagementsoftwareandprocesses./liliEstablishingandcultivatingpositiverelationshipswithkeyaccountstakeholders./liliReviewingourcurrentAmazonDSPstrategyplaybookandnotatinganychangesorupdates./liliTakingadeepdiveintotheassignedclient'sbusinessneedsandobjectives./liliCreatingcampaignsandadsforyourassignedclientsbasedoninsightsfromtheaccount./li/ulpSitinonclientcallsandowntheDSPportionofthecallwhilelisteningonupcomingbrandinitiativesandactivations./ppBudgetandreportrevenue/leadsforyouraccounts./ppRoutinelycheck-inonaccountsandmakeoptimizationsbasedonperformance./ppResearchcreativeandaudienceperformance,providinginsightstotheclientalongwithputtingincreativerequeststogetnewassets./ppParticipateinthenewbusinessprocessforclientsinterestedinDSP./ppOnboardnewclientsbyanalyzingpastplatformperformancetocraftstrategy./ppReviewcurrentAMCsetupincludingreportsandmakeupdateswherenecessary./ppAddnewclientsintoAMCtostartpullingindataordeployingaudiences./ppWorkcollaborativelywiththePaidSearchteamtoseehowwe'repacingtowardsclientgoals./ppContributingtobothnewandexistingclientstrategiesandbringinginnovativeideastothetable./ppInterviewingjuniorteammembersandcreatingtheironboardingplans./ppJoinAdvertisingdepartmentL10sandcontributetoDSPitems./ppWorkwiththeDirectorofMarketplaceAdvertisingoncreatingafutureteamstructure./ppOnboardnewclientsbyanalyzingpastplatformperformancetocraftstrategy./ppReviewcurrentAMCsetupincludingreportsandmakeupdateswherenecessary./ppAddnewclientsintoAMCtostartpullingindataordeployingaudiences./ppWorkcollaborativelywiththeAmazonPaidSearchteamtoseehowwe'repacingtowardsclientgoals./ppContributingtobothnewandexistingclientstrategiesandbringinginnovativeideastothetable./ppKnowledge&ExperienceRequirements:/pp2-3yearsexperiencedirectlybuilding,optimizing,managingandreportingoutonProgrammaticCampaignsorAmazonDSPCampaigns./ppProficientindevelopingstrategyandrecommendationforAmazonDSPproducts-includingdisplay,OLV,STVandPrimeVideo./ppExperiencewithleveragingAMCreportstosupportperformanceinsightsandAMCCustomaudiencestoimprovetargetingandoverallperformance./ppProficientinmarketingfunnelandthehowDSPcansupportthebrandandgreaterstrategy./ppPreferredbutnotrequired:/ppExperiencepullingAMCreports./ppExperienceonadditionalprogrammaticplatformsorforotherretailersi.e.TheTradeDesk,Walmartetc./ppExperiencewithnon-endemicmediamanagementfromAmazonDSP./ppExperiencebuildingcustomAMCaudiences./ppstrongResponsibilitiesInclude:/strong/ppWorkwithinternalClientServices,AmazonSearchandotherteamstodevelopandpresentstrategicplanthatworkstoachieveclientgoals./ppJoinmeetingswithinternalteamsandprovidePOVandrecommendationsonhowDSPcansupportclientoverallbusinessgoals./ppJoinandpresentonadvertisingclientmeetings,QBRswithexternalDSPclientstoshareperformance,insights,optimizationsandrecommendations./ppBuildoutandupdatecustomDSPreportingtotrackclientgoals./ppSetupnewDSPcampaignsbasedonapprovedplanpriortolaunch./ppCreatecustomandretargetingaudiencesinDSP./ppBuildRECcreatives./ppQADSPcampaignspostlaunch./ppAllcreativesareapproved./ppBudgetssetproperlywithproperflightdates./ppDSPOngoingCampaignManagement./ppBi-weeklyOptimizations&reporting./ppEnsurebudgetsareshiftedtobestperforminglineitems./ppTrackDSPdeliverables(creatives,tags,promotions)./p