Media Strategist
2 months ago
Ridgeland, Mississippi, United States
Arrowmac
Full time
{"title": "Media Strategist", "description": "Unlock Your Potential as a Media Strategist at ArrowmacAre you a creative problem-solver with a passion for data-driven marketing? Do you thrive in a fast-paced environment where no two days are ever the same? If so, we want to hear from you
We're seeking a talented Media Strategist to join our client's growing team. In this role, you'll be responsible for developing and executing data-driven media campaigns that drive real results.
Key Responsibilities:
- Conduct in-depth audience research and analyze market trends to identify the most suitable channels for our clients.
- Develop media plans that align with client objectives and budgets, maximizing reach, engagement, and conversions.
- Stay ahead of the curve on industry trends and emerging platforms to recommend innovative solutions and optimize campaign performance.
- Navigate programmatic buying, ad tech platforms, and measurement tools with confidence.
- Collaborate closely with account teams, creative directors, and media analysts to ensure a cohesive and seamless campaign execution.
- Communicate complex media concepts clearly and concisely to both internal and external stakeholders.
- Analyze campaign performance using advanced analytics tools to identify areas for improvement and proactively implement optimizations to deliver ROI and exceed client expectations.
Requirements:
- 3-5+ years of experience in media buying & strategy, ideally within a full-service advertising agency
- Proven track record of success in developing and executing data-driven media campaigns across digital, traditional, and emerging channels
- Strong understanding of audience targeting, programmatic buying, and campaign measurement
If you're a motivated and results-driven individual who is passionate about media strategy, we want to hear from you Please send your resume to: ", "lang_code": "en"}