Digital Content Director
3 weeks ago
We are seeking a seasoned digital content director to lead and drive the content direction for our digital platforms, ensuring the creation and promotion of engaging and original content that aligns with our brand and meets audience growth targets.
Estimated salary: $120,000 - $180,000 per year, depending on experience.
Key Responsibilities:
- Facilitate daily collaborative meetings focused on content selection, publication, and promotion.
- Create and produce compelling content suitable for all platforms, guiding a team to do the same.
- Develop a digital content playbook to ensure consistency in employee output and brand alignment.
- Set and strive to meet viewership and engagement goals for CTV, CTV App, and website.
- Utilize comprehensive knowledge of social media platforms to drive audience growth through creative storytelling, leveraging analytics to identify and act on growth opportunities.
- Strategically collaborate with partners across Sports, Community, and Programming to maximize the utilization of free content.
- Enhance the quality and quantity of digital stories in coordination with line producers, reporters, anchors, and assignment desk personnel.
- Coordinate with the Director of Digital Content and report to the VP of News and Streaming Content.
Qualifications:
- Proven leadership experience in a digital or newsroom setting.
- Unique, proven track record in growing digital audience in the Chicago market on various platforms.
- Strong understanding of digital content creation, with an emphasis on multimedia and interactive elements.
- Expertise in viewer engagement and social media platforms with a track record of audience growth.
- Ability to analyze data to identify trends and pivot strategies accordingly.
- Excellent interpersonal and organizational skills, with the ability to foster collaboration across departments.
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