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Product Marketing Manager

2 months ago


Fort Collins, Colorado, United States Encompass Technologies Full time
Product Marketing Manager

Encompass Technologies is seeking a highly skilled Product Marketing Manager to join our team. As a key member of our agile GTM team, you will collaborate closely with Sales, Product, and Customer Success to drive meaningful results.

Your Impact

As a Product Marketing Manager, you will be responsible for developing go-to-market strategies, defining Ideal Customer Profiles (ICPs), building buyer personas, and supporting account-based marketing (ABM) efforts. You will work across multiple beverage industry segments, including distribution, winemaking, brewing, and distilling, to ensure our maker-to-market solutions deliver clear value.

Key Responsibilities
  • Agile Go-to-Market Execution: Work as part of an agile GTM team, utilizing kanban or other agile methodologies to align tightly with Sales and Product teams.
  • Ideal Customer Profiles & Buyer Personas: Lead the development of ICPs across key beverage industry segments and create detailed buying group personas that reflect the complex decision-making processes in each segment.
  • Account-Based Marketing (ABM): Work closely with Sales on both 1:1 and 1:many ABM strategies and develop and implement creative and provocative marketing "air cover" for outbound & inbound sales efforts.
  • Portfolio Positioning: Develop messaging and positioning for a portfolio of ERP products that can be marketed either as a suite or as individual, stand-alone solutions.
  • Data-Driven Campaigns: Leverage market research, industry trends, and historical sales data to create and execute strategic marketing initiatives.
  • Sales Enablement: Equip the Sales team with assets, tools, and training, including product decks, persona overviews, and competitive battle cards.
  • Metrics & Reporting: Track, measure, and report on key performance metrics, including the success of ICP-based campaigns, ABM efforts, and portfolio marketing strategies.
Requirements
  • Education: Bachelor's degree in Marketing, Business, or other creative disciplines.
  • Experience: 3-5 years of experience in product marketing, product management, or solutions consulting preferably within the B2B software space.
  • Expertise: Experience in agile environments, with familiarity in using kanban or similar methodologies, as well as deep knowledge of ABM, messaging/positioning, developing ICPs, buyer personas, and persona-based campaigns in tight alignment with GTM leadership across marketing, sales, and product.
  • Analytical Skills: Strong analytical and problem-solving abilities with a data-driven mindset.
  • Attention to Detail: High level of accuracy and attention to detail.
What We Offer

We offer a competitive salary + bonus + benefits package. This role will receive a salary for US-based employees located in the below markets may expect offers in the below ranges for this role.

US Annual Base Salary Range: $90,000 - $115,000 plus bonus program.

Location: We are a hybrid work environment. This role can be remote or located in our Fort Collins office.

Travel: This position may require overnight travel to customer sites and to corporate offices.

We are proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.