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Content Strategist, Digital Storyteller

2 weeks ago


Atlanta, Georgia, United States AEG Full time
U.S. Soccer Overview

The U.S. Soccer Federation is a leading organization that ignites a national passion for the game of soccer. Our mission is to inspire, support, and guide every level of the game, from grassroots to the National Teams. We strive to bring soccer into every home and community across America, leveraging its transformative power to unite people and foster growth.

We are in a period of significant expansion, with ambitious plans for U.S. soccer in the near and far future. To achieve our goals, we seek dynamic servant-leaders who embody visionary leadership, analytical decision-making, professional flexibility, and empathic management styles that drive bold teams and deliver globally significant results.

Job Description:

Our organization is seeking an experienced content and strategy expert to lead content for the U.S. Women's National Team, telling the story of the Best of U.S. in all formats. This individual will be responsible for creating content strategies and concepts in various mediums for different distribution channels delivered throughout the year and for tentpole events.

This role involves developing and executing strategies to deepen fan engagement, grow reach, increase relevancy, and drive revenue. In addition to storytelling, this individual will need to design strategies to support the Federation's commercial efforts: growing Insiders, driving ticket sales, supporting kit launches, working with U.S. Soccer's partners, etc. The ability to integrate and support commercial efforts while telling compelling stories is key to success in this position.

We are seeking someone relationship-driven with the ability to collaborate, communicate, and build trust with different departments, internal and external stakeholders to manage the development of the content strategy throughout its entire lifecycle. The ability to balance short-term deliverables with long-term projects in concurrent workstreams is essential.

Responsibilities:

- Generate annual content plans for the Women's National Team to deliver on USSF strategy and strategic partner objectives
- Build and distribute content plans for tentpole events to internal and external stakeholders in the lead-up to campaigns or key energy moments
- Identify ahead-of-time storylines to capture and tell
- Lead brainstorm sessions to develop new content ideas, campaigns, and energy moments
- Plan out the capture, editing, and execution of content series, working in tandem with different departments involved in the process
- Manage production timelines for content series and distribute to internal stakeholders
- Collaborate with Social Media and Brand on graphic elements
- Work with analytics and insights to refine and optimize content plans throughout the year based on data, narrative shifts, storylines, and/or partner needs
- Partner with Sr. Director Content & Digital on the development of the department's annual content strategy in alignment with Marketing and Federation goals