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Product Analytics Implementation Lead
2 months ago
Company Overview:
NBCUniversal is a premier global media and entertainment organization that creates and distributes exceptional content across various platforms, including film, television, and streaming services. We are proud to operate renowned brands such as NBC, Telemundo, and Peacock, and we strive to deliver outstanding experiences through our theme parks and consumer engagements.
At NBCUniversal, we value authenticity and inclusivity. Our commitment to Diversity, Equity, and Inclusion is at the core of our mission, ensuring that our workforce reflects the diverse communities we serve. We aim to cultivate an environment where every employee feels valued and empowered to contribute to our dynamic content creation.
Position Summary:NBCU Local is seeking a skilled Product Analytics Implementation Lead to enhance our Research Analytics team. This team plays a critical role in Product Analytics, Data Strategy, Content Insights, and Data Visualization across NBC Local and Telemundo Local markets. In this position, you will collaborate with product managers, developers, and various stakeholders to ensure data integrity across our digital platforms.
Key Responsibilities:- Develop and validate tracking specifications for web, app, and video player implementations.
- Evaluate the performance implications and prerequisites of tagging implementations across web, mobile, and video applications.
- Work closely with engineering teams to implement analytics solutions, including testing data layer setups and resolving issues.
- Oversee data feeds and integrations with downstream systems.
- Maintain comprehensive documentation, including Solution Design Documentation and Data Layer specifications, ensuring adherence to best practices.
- Support the team in defining tracking requirements.
- Verify that all products and features are accurately measured by validating data across devices and ensuring report accuracy.
- Collaborate with Product and UX teams on redesign requirements and reporting.
- Engage with data engineering and product management teams to identify and address gaps in custom analytics tagging for Adobe Analytics and other internal tools.
- Stay informed about updates and best practices related to Adobe Analytics, comScore, and Branch products.
- Facilitate communication between technical, analytical, and business teams for implementation testing and manage multiple priorities effectively.
- Coordinate with the data team to establish data feeds for visualization tools and other data management systems.
Basic Requirements:
- Minimum of 5 years of experience in data analytics or data engineering roles.
- Willingness to work in a hybrid model.
Desired Skills:
- Proficient in Adobe Analytics implementation using Adobe Launch or DTM for customer-facing web applications.
- Experience with debugging tools and analytics verification using developer tools.
- Familiarity with data visualization platforms such as Domo, Looker, Tableau, or PowerBI.
- Knowledge of analytics tools like Adobe Analytics and Google Analytics, including reporting tools.
- Expertise in data mapping and quality audit strategies.
- Proven ability to collaborate with developers and cross-functional teams.
This role offers a competitive salary range and comprehensive benefits, including medical, dental, and vision insurance, 401(k), paid leave, and tuition reimbursement.
Equal Opportunity Statement:
NBCUniversal is committed to providing equal employment opportunities to all applicants and employees, ensuring a workplace free from discrimination.