Planet Interactive is seeking a skilled Marketing Data Technologist to join our software clients based in southern California.

Key Responsibilities:

• Collaborate with marketing teams to develop targeted lists for email, direct mail, digital advertising, and outbound calling campaigns.
• Validate and quality-assure data segmentations for campaign audiences.
• Process event leads files, import them into Pardot, and process them through Salesforce.
• Maintain data quality within the marketing database.
• Create automated jobs for enrichment focused on priority campaigns and initiatives.
• Develop programmatic means for importing and extracting data from our data warehouses and business systems.
• Support marketing analysts with reporting and dashboard projects as needed.
• Develop automation and standardization projects to support Data Stewardship Program.

Requirements:

• Experience building segmentation and dynamic lists.
• Strong experience developing SQL queries.
• Advanced Excel skills including formula, VBA, and Macros.
• 2+ years of experience in B2B marketing data, marketing automation, or data technology role.
• Experience with data stewardship/data quality and enrichment.
• Exceptional data analysis and presentation skills.
• Ability to communicate findings visually, verbally, and in writing.
• Bachelor's in marketing, information systems, computer science, or related field.
• Salesforce, Account Engagement (Pardot).
• Experience with IDQ (Informatica Data Quality) preferred.