Omnichannel Product Test

3 weeks ago

Fort Lauderdale Florida, United States Seminole Hard Rock Support Services Full time
About the Role

We are seeking a highly skilled and experienced Omnichannel Product Test & Learn Manager to join our team at Seminole Hard Rock Support Services. As a key member of our digital experience team, you will be responsible for driving the execution, design, and analysis of A/B testing, multivariate testing, and personalization efforts across our web and app platforms.

Key Responsibilities
  • Provide essential support for the tactical and technical components necessary for ongoing A/B testing, optimization, and personalization roadmaps across the Hard Rock digital landscape.
  • Author and manage assigned testing, targeting, and personalization efforts aligned with digital product, channel, content, merchandising, and marketing roadmap strategies.
  • Drive, measure, and communicate success across Hard Rock's website and digital channels while exploring innovative areas such as utilizing AI recommendations engines based on machine learning.
  • Develop and implement a comprehensive omnichannel experimentation strategy aligned with business objectives.
  • Identify opportunities for optimization across digital channels, including web, mobile, and email, to drive incremental revenue.
  • Identify and recommend opportunities to leverage 1st and 3rd party data across targeting and personalization in Hard Rock digital systems.
  • Lead and own the planning, implementation, and analysis of experiments to test hypotheses and drive data-driven decision-making.
  • Continuously innovate and evolve scalable and sustainable solutions, utilizing multi-sourced data intelligence and tools to effectively execute and grow new and existing initiatives that drive incremental revenue.
  • Lead the charge in fostering a culture of continuous improvement, innovation, and personalization, positioning the organization at the forefront of adaptive and customer-centric strategies.
  • Collaborate with cross-functional teams to define testing roadmaps and prioritize experiments.
  • Implement optimization initiatives based on experiment findings, focusing on improving key performance indicators (KPIs) and enhancing the overall customer journey.
  • Work closely with UX/UI designers, developers, content creators, and marketers to ensure seamless integration of optimization strategies.
  • Lead, administer, architect, and maintain all tools and processes as central core to digital audience, targeting, and personalization initiatives related to website testing, targeting, personalization, and web-optimization.
  • Maintain data integrity and ensure cross-platform/channel personalized and targeted experiences align with evolving technologies and systems.
  • Monitor and report on the performance of experiments, highlighting successes and areas for refinement.
  • Support all digital data input and coordination efforts required for the success of Hard Rock's Data Management Platform (DMP) across partner teams.
  • Adhere to ever-changing legal guidelines (e.g., GDPR) and PII around data privacy and security.
Requirements
  • 7+ years of professional experience in large scale, corporate global digital analytics, or related field
  • Bachelor's Degree in Mathematics, Statistics, Data Science, or related field
  • Proven experience in product management with a focus on omnichannel experimentation and optimization.
  • Enterprise-level experience in travel, hospitality, food & beverage, and/or entertainment, or other relevant industry preferred.
  • Strong knowledge of statistical methodologies and tests (t-tests, chi-square tests, etc.)
  • Proven expertise in tag management concepts, implementation, and maintenance.
  • Expert understanding of digital marketing channels and customer journey optimization.
  • Hands-on experience with A/B testing, multivariate testing, and other experimentation methodologies.
  • Familiarity with UX/UI principles and their impact on digital experiences.
  • Deep understanding and subject matter expertise of taxonomy, governance, and ensuring data hygiene, quality, and controls.
  • Familiarity with customer data, personalization, and metrics derived from digital marketing channels.
  • In-depth knowledge of Digital Analytics, Website, Apps, and Digital Media data, operations, and optimization
  • Advanced proficiency in web analytics, data visualization, and reporting tools, including Adobe Analytics, Tableau, and other reporting dashboards at an expert level.
  • Extensive hands-on expertise in Adobe Analytics, Adobe Target, Salesforce (Marketing Cloud, Service Cloud, Commerce Cloud), and Tealium.
  • Experienced with digital audience creation and usage for web-personalization tools.
  • Proficient in agile development methodologies and project management tools such as Jira, Confluence, and Asana.
  • Capable of managing multiple projects and deadlines effectively.
  • Self-motivated, action-oriented, and results-driven.
  • Exceptional analytical and problem-solving skills, adopting a data-driven and customer-centric approach.
  • Outstanding communication and interpersonal skills, fostering collaboration across diverse teams.
  • Thrives in a fast-paced, dynamic, and agile environment, adept at pivoting quickly.

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