Senior Brand Manager
1 week ago
About Our Mission
Our mission at DM Injury Law is to deliver exceptional results for our clients while upholding the highest standards of professionalism and integrity. We are committed to making a positive impact in our community and driving firm growth through innovative marketing strategies.
Job Description
We are seeking a highly skilled and experienced marketing professional to lead our marketing efforts and drive firm growth. The ideal candidate will have a strong background in marketing, digital and traditional advertising, brand strategy, and data-driven decision-making.
Key Responsibilities
- Develop and implement a comprehensive marketing strategy that aligns with firm goals.
- Build and lead a high-performing marketing team.
- Collaborate with attorneys, leadership, and the intake team to drive client acquisition.
- Oversee public relations and brand reputation.
- Create, manage, and optimize the firm's marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Manage relationships with marketing vendors, agencies, and media partners to ensure cost-effective, high-quality service delivery.
- Digital Marketing & Brand Building
- Develop and execute a robust digital marketing strategy that showcases the firm's values and unique selling proposition.
- Optimize the firm's website, SEO, and paid search campaigns to generate client leads.
- Utilize CRM and marketing automation to enhance client engagement and lead nurturing.
- Develop and oversee dashboards and reporting tools to track lead generation, conversion rates, and ROI across all marketing channels.
- Leadership & Team Development
- Build, mentor, and lead a high-performing marketing team.
- Collaborate with attorneys, leadership, and the intake team to drive client acquisition.
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