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Marketing Director
2 months ago
Join Silgan Dispensing as a Marketing Associate Director and play a key role in driving profitable growth within our Home and Garden portfolio. As a leader in our marketing team, you will be responsible for developing a clear strategy that defines where and how to win, driving long-term category attractiveness and competitive advantage.
Key Responsibilities:- Thought Leadership: Develop and maintain an expert understanding of current and prospective market segments, trends, insights, packaging solutions, brands, and consumer needs.
- Strategy Development: Own overall strategic responsibility for the product portfolio, ensuring profitability and growth of products in assigned categories.
- Customer Engagement: Work with Commercial teams to strengthen customer connections, sell the portfolio, define and execute the innovation agenda, and build long-term strategic partnerships with key brand owners.
- Value Proposition Creation: Leverage understanding of key trends, customer needs, technology, and Silgan capabilities to develop comprehensive product value propositions with clear consumer/customer benefits and compelling business rational.
- Pricing Strategy: Implement and review pricing strategy by relevance, region, customer type, and product positioning.
- Innovation Strategy: Build customer & consumer-driven insights culture and internal cross-functional partnerships to create differentiated innovation solutions. Coordinate innovation initiatives of the segment.
- Communication: Work with Marketing Communications to create best-in-class sales tools and promotion of Silgan Dispensing's branding, products, values, and insights.
- Leadership: Lead the Product Line Manager (PLM) role responsible for linking the commercial and manufacturing teams for existing products and platforms.
- Strategy & Innovation Agenda: 30%
- Customer Engagement: 25%
- Business Management: 25%
- Sales Support/Communications: 20%
- A "general management" mentality
- An ability to translate complex market dynamics and insights into a strategic framework
- Strong business, financial, and commercial acumen
- A global orientation towards markets, consumers, and customers
- Proven experience in leading a team
- Effective communication and an ability to inspire, both internally and with customers
- High integrity and an orientation towards teamwork
- Experience in relevant consumer end markets (Home, Garden, Professional, Personal Care) or customers within those markets is strongly preferred
- A bachelor's degree or higher degree in marketing or other relevant field of study
- Ten (10) years of experience in strategic marketing, business management, sales, or other relevant experience
- Competitive 401k match available
- Health, dental, short-term disability, and life insurance
- Optional suite of additional benefits at reduced prices
- Flexible work options
- Cash incentive bonus program for qualifying positions
- Paid vacation and holidays (12 scheduled and 3 floating)
