Enrollment Marketing Strategist

1 week ago

Dubuque, Iowa, United States Loras College Full time
Job Description

We are seeking an experienced Enrollment Marketing Strategist to join our marketing team. The ideal candidate will work strategically to leverage system capabilities to develop, implement, and optimize ways to communicate to prospective undergraduate and graduate students throughout the admission funnel.


Key Responsibilities:
  • Manage and optimize Slate (CRM) to support enrollment marketing initiatives
  • Develop and execute targeted marketing communications using Slate's tools
  • Create and maintain automated communication flows within Slate
  • Implement personalized content strategies using Slate's dynamic content capabilities
  • Analyze campaign performance and provide data-driven insights to improve marketing effectiveness
  • Stay up-to-date with Slate updates and best practices in enrollment marketing
  • Manage enrollment marketing projects using provided technology

Requirements:
  • Bachelor's degree in marketing, communications, or related field
  • 3+ years of experience in higher education enrollment marketing
  • Proficiency with Slate (CRM), including campaign management and reporting
  • Strong analytical skills and experience with data-driven marketing strategies
  • Excellent written and verbal communication skills
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment

Estimated Salary:

$60,000 - $80,000 per year


About Loras College:

Loras College is an equal opportunity employer committed to creating an educational and work environment that is inclusive, rich in diversity, and supportive of all students, faculty, and staff. Individuals from diverse racial, ethnic, and cultural backgrounds, women, veterans, and persons with disabilities are strongly encouraged to apply.

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