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Technology Innovation Leader
2 weeks ago
Career Area: Technology, Digital and Data
Your Work Shapes the World at Caterpillar Inc.
We are the makers, problem solvers, and future world builders who create stronger, more sustainable communities.
We don't just talk about progress and innovation here - we make it happen with our customers, where we work, and live.
The Enterprise Digital Marketing Strategy team manages large complex initiatives focusing on strategic direction for cat.com and managing lead generation activities.
Your focus will be on cat.com and other large initiatives as needed.
You'll coordinate and communicate with stakeholders from across the enterprise, including engineering, brand, other platforms, and business unit partners.
Key responsibilities include:
- Identifying dependencies within your team and across the enterprise to inform roadmaps and project plans
- Ensuring stakeholders are engaged and informed of program progress, status, and securing approvals as necessary
- Demonstrating the value and necessity of linking tactical plans to overall strategic plans
- Using data to analyze and measure project performance and success
- Mitigating risks to ensure projects stay on track
A successful candidate will possess 6+ years' experience in digital marketing or technology program management, along with moderate to expert level expertise on marketing technologies, marketing data, and digital marketing acumen.