Flavor Marketing Strategist

Job Title: Flavor Marketing Specialist

Department: Marketing

Reports To: Marketing Manager

Summary

The Flavor Marketing Specialist plays a critical role in supporting the Coffee & Specialty Beverage Division, while also contributing to the broader Flavor Division as needed. The specialist will provide strategic direction and creative tools, including market analysis, trend identification, and concept development, to drive new business initiatives. A high degree of collaboration with cross-functional teams is required to deliver forward-thinking concepts and stay current with product launches and consumer insights. B2B marketing experience, particularly in flavors and ingredients, is strongly preferred.

Key Responsibilities:

• Develop growth strategies tailored to specific markets, with a focus on Coffee & Specialty Beverages and flexibility to support other categories.
• Conduct market analyses using resources like Mintel, Datassential, and Global Data to gain insights into strategic segments and develop commercial and marketing strategies.
• Write compelling copy for customer presentations and internal initiatives. Strong copywriting skills are needed to effectively communicate technical concepts.
• Design engaging customer presentations using tools such as PPT, Canva, and Adobe Creative Suite.
• Evaluate the market to identify new trends, gaps, and flavor preferences and coordinate product tastings with the technical team to guide new flavor development.
• Participate in development tastings with the technical team and provide insightful and honest feedback for customer projects.
• Organize and assist in planning and attending trade shows and events.
• Assist the Marketing Manager in budget and financial tracking, reporting periodically throughout the year.
• Coordinate and provide relevant content for social media platforms and digital marketing initiatives.
• Travel with Sales Associates as needed to present marketing collateral to key customers.

Requirements:

• Excellent verbal and written communication skills.
• Strong understanding of food and beverage/flavor market trends and developments.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelor's degree in Marketing, or related field required.
• At least five years of relevant experience is required.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.

FLAVOR & FRAGRANCE is committed to the principles of equal employment and to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is inclusive and equitable, free of harassment, discrimination, or retaliation based upon an individual's age, race, color, national origin, ancestry, religion, sex, sexual orientation, pregnancy, physical or mental disability, genetic information, military status, or any other status protected by federal, state, or local laws.